Senior Digital Marketing Executive

People Profilers; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A recruiting agency in Singapore is seeking a Marketing Specialist with at least 2 years of experience in campaign management. The role involves developing promotional strategies, managing social media content, and optimizing marketing performance metrics. Ideal candidates will have a data-driven mindset and knowledge of the commercial vehicle industry is advantageous.

Qualifications

• Minimum 2 years of relevant experience in marketing.
• Proven hands-on execution in campaign management.
• Knowledge of the commercial vehicle/automotive industry is a plus.

Responsibilities

• Propose promotional campaigns to improve brand positioning.
• Track performance metrics and provide actionable insights.
• Develop and manage social media content calendars.
• Build and manage email marketing campaigns.
• Update and maintain website content via CMS.

Skills

Experience in marketing

Understanding of 360° marketing strategies

Communication skills

Data-driven mindset

Multitasking ability

Tools

Google Analytics

Mailchimp

SendGrid

Canva

Adobe Illustrator

WordPress

Job description

Job Requirements

• Minimum 2 years of relevant experience in marketing, with proven hands‑on execution in campaign management.
• Strong understanding of 360° marketing strategies, including SEO/SEM, social media, email marketing, content marketing, and offline channels.
• Strong written, visual, and interpersonal communication skills.
• Data‑driven mindset, proficient in using tools such as Google Analytics, Meta Business Suite, and other marketing dashboards to guide strategic decisions.
• Ability to multitask, manage timelines, and work independently in a fast‑paced environment.
• Knowledge of basic design tools (e.g., Canva, Adobe Illustrator) is advantageous.
• Prior experience in the commercial vehicle/automotive industry will be a strong plus.

Job Responsibilities

• Propose promotional campaigns and branding initiatives to improve vehicle utilization and brand positioning.
• Track key performance metrics (CTR, CPA, ROAS, conversions) and provide actionable insights for continuous optimisation.
• Develop and manage social media content calendars to strengthen brand presence and engagement.
• Build and manage email marketing campaigns, including customer segmentation, automated workflows, and performance reporting using platforms such as Mailchimp and SendGrid.
• Update and maintain website content via CMS platforms (e.g., WordPress), ensuring SEO best practices are applied.
• Explore and implement retargeting and remarketing strategies to maximise customer acquisition and retention.
• Collaborate with internal teams (sales, after‑sales support, operations) to ensure marketing initiatives align with business objectives.

Please kindly send in your updated CV to [e-mail].

Your interest will be treated in strict confidence.

People Profilers Pte Ltd
DID: 6950 9738

Lim Yi Tian, Candy
EA License No. 02C4944
Registration No. R1109829