Senior Digital Marketing Executive

KINGSEND HEALTH PTE. LTD.; Singapore; On-site; SGD 100,000 - 125,000; Full time

Job summary

A dynamic health startup in Singapore is seeking an experienced Digital Marketing Specialist. This role involves developing and executing innovative digital marketing strategies, leading campaigns across various platforms, and optimizing content for customer engagement. Candidates should have over 4 years of B2C marketing experience, preferably in health or wellness industries, and possess strong writing skills. Knowledge of SEO and e-commerce is essential.

Qualifications

• 4+ years of experience in digital B2C marketing, ideally in health or wellness.
• Proven track record in e-commerce growth and content strategy.
• Exceptional writing and editing skills.

Responsibilities

• Develop and execute digital marketing strategies.
• Lead campaigns across multiple platforms.
• Collaborate with teams to create high-converting content.
• Optimize website for SEO and manage PPC campaigns.
• Analyze performance metrics to improve campaigns.

Skills

Digital B2C marketing

E-commerce growth

Content strategy

Paid media

SEO

Fluency in English

Fluency in Chinese

Tools

Google Ads

Meta Business Suite

WordPress

Job description

Kingsend Health is a dynamic startup led by seasoned professionals with decades of expertise in the pharmaceutical and health supplement industry. Backed by a reputable pharmaceutical developer and manufacturer in Spain co-founded over 20 years ago, we’re on a mission to expand and distribute scientifically backed supplements that make a real difference to customers in Asia.

Responsibilities

• Develop and execute innovative digital marketing strategies to grow brand awareness, drive sales, boost customer engagement and ensure regulatory compliance in Singapore, Hong Kong and China.
• Lead paid and organic campaigns across Google, Facebook, Instagram, and other platforms to meet business goal.
• Collaborate with product, design and compliance teams to create compelling, high-converting content (ads, blogs, videos, website posts) that resonates with our target audience.
• Optimize website and product pages for SEO; manage PPC campaigns for maximum ROI.
• Analyse performance metrics and optimize campaign performance.

Qualification and Requirement

• 4+ years of experience in digital B2C marketing, preferably in health, wellness, or regulated industries.
• Proven track record in e-commerce growth, content strategy, and paid media.
• Exceptional writing and editing skills with a keen eye for brand tone and emotional impact.
• Hands‑on experience with tools like Google Ads, Meta Business Suite, WordPress etc.
• Fluency in English and Chinese (written and spoken) is a plus.