Senior Copywriter

Publicis Groupe; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Le Pub, part of Publicis Groupe, is seeking a Senior Copywriter with a sharp point of view and a strong portfolio. The role involves writing across film, social, digital, OOH, and activations, collaborating with art directors, strategists, content creators, and account leads to bring brave ideas to life.

You will mentor junior writers and manage multiple projects with deadlines, maintaining a distinctive voice while staying on brief and on brand.

Qualifications

• 6–9 years of experience in an integrated creative agency.
• Curiosity, attention to detail, and a healthy disrespect for the generic.
• A portfolio full of smart, original and well-executed ideas.
• A strong grasp of how people engage with content across platforms and how to adapt your voice.
• A genuine passion for big ideas, storytelling, and the craft of writing.
• A team-first mindset; take your work seriously, not yourself.

Responsibilities

• Craft compelling, effective copy across film, social, digital, OOH, activations, and new formats.
• Interpret briefs with insight and imagination, aligning with brand tone and strategy.
• Be a stickler for fresh thinking and storytelling that sticks with audiences.
• Review and refine work with rigour from first line to final polish.
• Present ideas confidently to internal teams and clients to drive outcomes.
• Contribute to brainstorms that move us forward.
• Mentor junior writers to grow in craft, confidence and curiosity.
• Juggle multiple projects and deadlines with composure.

Skills

Copywriting

Storytelling

Voice adaptation

Attention to detail

Collaboration

Platform storytelling

Job description

Company description

Le Pub was created by combining the renowned Publicis Italy (“#1 Creative Agency in World” - Adweek 2021, “#2 Creative Agency in the World” at Cannes 2021, “Most Effective Ad in the world” – Kantar 2021) & best-in-class data, media and technology expertise from Publicis Amsterdam.

We believe that brands can no longer merely communicate with consumers and must now earn their place in people’s daily lives. Stated differently – it’s about helping brands deliver real value (rather than messages). That’s why Le Pub is obsessed with creating innovative experiences that matter enough to “live in culture”. Fueled by rich global data and powered by world-class creativity - Le Pub is where brands meet culture.

Overview

We’re looking for aSeniorCopywriterwith a sharp book and an even sharper point of view. Someone who can write with clarity, style, and purpose. And just as importantly, collaborate with art directors, content creators, strategists, and account leads, to bring brave ideas to life.

Responsibilities

• Craft compelling, effective copy across film, social, digital, OOH, activations, and whatever "new" that comes next.
• Interpret briefs with both insight and imagination, while aligning with the brand’s tone and strategic goals.
• Be a stickler for fresh thinking and storytelling that sticks with audiences.
• Review and refine your work with rigour. From the first line to the final polish, proofread, proofread, proofread.
• Present ideas confidently to internal teams and clients, helping guide conversations towards the best creative outcome.
• Contribute to brainstorms that move us forward, not in circles.
• Mentor junior writers, helping them grow in craft, confidence, and curiosity.
• Juggle multiple projects and deadlines while keeping your wits about you.

Qualifications

• 6 to 9 years of experience in an integrated creative agency.
• Natural curiosity, attention to detail, and a healthy disrespect for the generic.
• A portfolio full of smart, original, and well-executed ideas. Some that ran, some that should’ve, all that you're proud of.
• A strong grasp of how people engage with content across platforms and how to adapt your voice accordingly.
• A genuine passion for big ideas, storytelling, and the craft of writing.
• A team-first mindset. You take your work seriously, not yourself.