Senior Copywriter

GOODSTUPH PRIVATE LIMITED; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic social media agency in Singapore seeks a Senior Copywriter with strong writing and conceptual skills to develop compelling content. The ideal candidate will lead projects, mentor junior writers, and effectively use AI tools. With a vibrant portfolio, you'll engage in diverse campaigns for notable brands while embracing creativity and humor in your work. Join a fast-paced team focused on producing impactful content that resonates at the speed of culture.

Qualifications

• 5+ years in advertising or related fields.
• A portfolio showcasing original ideas and strong writing.
• Experience leading projects while collaborating with stakeholders.

Responsibilities

• Conceptualize big platform ideas and campaigns.
• Write various types of content: headlines, scripts, brand voice.
• Mentor junior writers and provide constructive feedback.

Skills

Strong conceptual skills

Copywriting

Creativity

Ability to use AI tools

Humor

Job description

Google. Figma. Prudential. UOB. LEGO. Riot Games. Tiger Beer. These are our wives, just to name a few.

We’re looking for a Senior Copywriter who can write like a weapon, think like a strategist, and lead like a grown-up.

The BIG thing: AI

We’re AI-first, but not AI-dependent. Our philosophy: AI is kitchen appliances. It can elevate your cooking. It can speed up prep. It can help you plate faster. But you’re still the chef. If your fundamentals are weak, your sous vide machine won’t save you.

So we want someone who can use AI tools fluently - without sounding like a chatbot, without losing taste, and without outsourcing the thinking.

What you’ll do

• Concept like hell. Big platform ideas, sharp social, film, activations, integrated campaigns - the whole buffet.

• Write like you mean it. Headlines, scripts, manifestos, toolkits, brand voice, UX microcopy, social that actually gets shared.

• Turn briefs into direction. Find the human truth, frame the problem, sell the idea, defend the craft.

• Be a standard-setter. You don’t just “do your part.” You raise the bar across the room.

• Mentor juniors. Train the good to be great. Give feedback that makes work better, not longer.

• Work fast, stay sharp. You can sprint without turning messy. You can polish without losing the punch.

What we’re looking for

1. A real writer. You have taste. You have restraint. You know when to stop. You can do comedy, emotion, and clarity without trying too hard.
2. A thinker. You don’t decorate ideas - you build them. You can make strategy feel simple, then make creative feel inevitable.
3. A leader. You’re calm under pressure. You collaborate without ego. You can guide a room and protect the work.
4. An AI-native creative (with a spine). You use AI to explore, iterate, and elevate - but your best work still comes from your brain, your judgment, your obsession.

Responsibilities/ Qualifications

• 5+ years in advertising / digital / social

• A portfolio that shows original ideas + strong writing (not just pretty case films)

• Strong conceptual skills across formats (campaigns, social, film, integrated)

• Ability to lead projects and work with stakeholders without losing your soul

• Comfort using AI tools in the workflow (prompting, ideation, rewrites, variants, testing tones)

• Sense of humour is a must

Who are we

A 14-time Agency of the Year award recipient without having to do any scam ads, GOODSTUPH is a 180-human-2-dogs-1-cat social media agency born in Singapore, with offices in Bangkok and Jakarta. Producing good content at the speed of culture is at the heart of everything we do, subject to clients’ courage, budget and public holidays. We do so with a family of 75% women, 34% minorities across 10 Asian nationalities and 18% LGBTQ+ fabulousness. Our portfolio of clients include Hewlett-Packard, Lego, Riot Games, Google, Figma, Prudential and UOB.