Your role in a nutshell
This role will be responsible in assisting in both retail and e-commerce operations by handling various tasks that connect and integrate physical and online sales channels.
More about the role
Category Management & Pricing Strategy
- Drive category growth through event planning, promotions, and work closely with Brand team on in-store staging and merchandising.
- Work closely with Forecast and Supply Chain to plan for phase out and discontinuation as well as clearance of aged and excess stock.
- Manage the store space and range product assortment and work closely with VM to optimise space productivity.
- Follow through the improvement plans and executions when required (i.e. Space and Range / Pricing Exercise / Window Analysis / Promotion Tracking).
- Propose and execute effective commercial improvement plans.
- Measure and evaluate performance through commercial reports.
- Retail price review – competitor price benchmarking exercise.
- Work closely with key stakeholder to optimise stocks and promotions.
- Calibrate promotional mechanics in system, to successfully reflect promotion criteria.
- Produce ad-hoc reports whenever required.
Commercial Activities
- Plan promotion- supporting marketing campaigns and planning promotions that are consistent across both retail and e-commerce channels. This might involve coordinating sales events, discounts, and loyalty programs.
- Manage discount and drive product gross margin within budget in stores, direct channels and atrium events.
- Prepare promotion listings with effective mechanics and pricing to drive business KPIs (discount & margin).
- Support store based promotional activities with various 3rd Parties (Banks, MOE, Healthcare etc.).
- Support impromptu projects / exercise – Price Increase, Internal Sales and Activations.
- Manage product registration and clearance process with relevant government organisations to ensure stocks can be launched and sold in stores.
Reporting and Data Analysis
- Provide quality analysis of categories performance through weekly and periodic reviews.
- Measure and evaluate performance of promotions and activations via regular post-mortems exercise.
- Active tracking of store based promotional activities to determine effectiveness.
- Provide solutions / sharpen promotions.
- Monitor, document and report competitor activities and promotions.
- Gate keep discount and margin when proposing promotions.
- Support ad-hoc cross-function training for data extraction and report analysis.
Collaboration with Internal Teams (where applicable)
- Working very closely within Commercial team to develop and execute in-stores promotional activities.
- Liaising with stakeholders across key business functions to minimise operational challenges.
- Manage corporate sales customers for external sales opportunities.
What we look for
Experience
- 3 years of experience in Buying, Merchandising or Product Management.
- Support ad-hoc cross-function training for data extraction and report analysis.
- Proven track record in business commercial knowledge and skill sets.
Qualifications
- Degree / Diploma in Business / Retail Management
Competencies required
- Good analytical skills - comfortable with analysing data to identify trends and recommend improvements.
- Excellent attention to detail, numerate, methodical working approach.
- High proficiency with PC skills in spreadsheets and word processing (Excel).
- E-commerce Knowledge : Understanding of online retail platforms, including major e-commerce tools.
- Multi-tasking and Organisational Skills : Capable of handling multiple tasks across different channels.
- Problem-solving : Ability to address issues that arise in both retail and e-commerce environments.
- Good verbal and written communication skills.