Senior Brand Storyteller & Media Relations Lead

Sentosa Development Corporation; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Sentosa Development Corporation in Singapore is seeking a dynamic marketing communications professional to lead media engagement and KOL partnerships, shaping Sentosa's brand narrative across earned and owned channels.

You will coordinate media familiarisation trips, craft compelling destination stories, and work closely with island partners to ensure cohesive brand messaging. Strong writing, pitching, and media relations experience are essential.

Qualifications

• Experience in media pitching and writing for public audiences.
• Strong ability to build relationships with editors and content creators.
• Proficiency with social media tools and trends.
• Able to work independently and collaboratively across teams.

Responsibilities

• Lead media familiarisation trips and KOL engagements from enquiry to post-trip follow-up.
• Develop itineraries and coordinate host activities with partners and venues.
• Drive destination communications and secure media coverage across channels.
• Liaise with island partners, attractions, F&B outlets and hotels to align storytelling.

Skills

Media relations

Writing

Social media tools

Team player

Bilingual advantage

Education

Mass Communications / Public Relations

Job description

Sentosa Development Corporation in Singapore is seeking a dynamic marketing communications professional to lead media engagement and KOL partnerships, shaping Sentosa's brand narrative across earned and owned channels.

You will coordinate media familiarisation trips, craft compelling destination stories, and work closely with island partners to ensure cohesive brand messaging. Strong writing, pitching, and media relations experience are essential.