Senior, Brand Planning & Operations, Singapore (SEA&I)

Nike; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading sports brand in Singapore is seeking a proactive Senior, Brand Planning & Operations professional. This role involves orchestrating essential tools and processes that drive seasonal marketing effectiveness. The ideal candidate will collaborate closely with diverse teams, support marketing workflows, and facilitate operational excellence. A bachelor's degree in marketing and at least 3 years in brand marketing or operations is required. A passion for sports and culture is essential.

Qualifications

• 3+ years in brand marketing, planning, or operations roles.
• Experience supporting seasonal marketing workflows and consumer-lead brand strategy.
• Ability to maintain operational systems and tools.

Responsibilities

• Coordinate seasonal marketing processes for SEA&I and APLA.
• Manage SEA&I Marketing Homebase on Airtable.
• Develop operational tools and systems for brand management.

Skills

Strong project management

Excellent communication skills

Collaboration

Adaptability

Forward-thinking mindset

Education

Bachelor’s degree in marketing or related field

Tools

Airtable

Smartsheet

Tableau

Excel

Job description

WHO YOU’LL WORK WITH

This role will report to the Senior Manager of Brand Planning and Operations for Southeast Asia & India (SEA&I) and will be part of the SEA&I Brand Planning and Operations. You will partner closely with the Asia Pacific Latin America (APLA) Brand Planning & Operations team as well as the cross‑functional SEA&I teams in driving streamlined marketing processes and tools. This role will also work operationally direct with marketing x‑functional brand and sport offense teams across the SEA&I geography to drive success for the marketing function.

WHO WE ARE LOOKING FOR

We’re seeking a highly organized, strategic, creative, dynamic and collaborative professional to serve as Senior, Brand Planning & Operations, SEA&I. This role is pivotal in ensuring the success of the marketing team operationally. You excel at partnering with diverse teams, orchestrating marketing processes, and building strong relationships across functions. Your passion for innovation, inclusivity, and Nike’s mission will help you thrive as a trusted partner in a fast‑paced, global environment.

• Bachelor’s degree in marketing or related field (or equivalent experience/training)

• 3+ years in brand marketing, planning, operations, or strategic roles, preferably in a global, matrixed organization

• Experience supporting seasonal marketing workflows, go‑to‑market planning, and consumer‑led brand strategy

• Ability to help build and maintain operational systems, tools, and processes

• Strong project/portfolio management, resource planning, and budget oversight skills

• Excellent communicator and collaborative team player

• Willingness to travel up to 10% of the time spent working each year.

• Strong verbal and written communication skills

• Strong leadership and people management capabilities, including adaptability, empathy, resilience, and assertiveness.

• Forward‑thinking, solutions‑oriented, and entrepreneurial mindset

• Proficiency with planning and collaboration tools (e.g., Airtable, Smartsheet, Box, Tableau)

• Proficiency with Excel is needed

• Passion for sport, culture, and the Nike brand

WHAT YOU’LL WORK ON

In this role, you will be responsible for owning and orchestrating essential tools and processes that power the seasonal marketing offense. You will work closely with your broader SEA&I Brand Planning and Ops team to ensure operational excellence, drive cross‑functional collaboration and enable the brand to deliver against its vision with clarity, discipline and agility.

Key Job Accountabilities:

• Support Seasonal Marketing Processes: Coordinate and maintain the core seasonal marketing process for SEA&I and APLA, ensuring key gates, dates, milestones, and multi‑season views are clear and accessible.

• Facilitate Operational Excellence: Organize and manage SEA&I Marketing Homebase on Airtable. Lead the product ordering and budget management for the SEA&I Marketing team.

• Partner to Build Tools: Collaborate with cross‑functional teams (Planning & Ops, Brand, Digital, Retail, Creative, Media) to develop and refine operational tools and systems that empower brand management teams.

• Streamline Communication and Workstreams: Help facilitate information flow across Geo and Territory brand teams for seamless execution and alignment. Help consolidate x‑functional decks with key information from stakeholders being streamlined through this role.

• Enable Strategy Activation: Support the implementation of critical strategies into team ways of working and marketing plans, ensuring teams are set up for success.

• Enable Empowerment: Lead trainings for the marketing function to ensure teammates can stay up to date with processes and learn how to effectively use tools such as legal contract platforms.