Senior Brand Manager (Japan Market)

PROCTER & GAMBLE INTERNATIONAL OPERATIONS SA Singapore Branch; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading multinational consumer goods company is seeking a Senior Brand Manager (Japan Market) in Singapore. The role involves leading marketing strategies, collaborating with cross-functional teams, and driving product innovation tailored to Japanese consumers. Candidates should have a strong background in the FMCG sector, at least 1.5 years of experience, and proficiency in Japanese, ensuring a deep understanding of local market dynamics. This is a strategic role aimed at enhancing brand equity and market penetration in Japan.

Qualifications

• At least 1.5 years of FMCG experience, particularly in Japan market.
• Proficient in Japanese language for consumer understanding.

Responsibilities

• Identify consumer needs in Japan and provide insights for product design.
• Lead consumer research for brand concept development.
• Communicate effectively with local partners and suppliers.
• Oversee creative agencies for tailored communication in Japan.
• Develop marketing toolkits for execution in Japan.
• Coordinate with teams for product qualification.
• Craft pricing strategies with local trade team.
• Optimize supply chain solutions for cost management.

Skills

Strategic thinking

Analytical skills

Communication skills

Leadership skills

Market knowledge of Japan

Education

Bachelor’s or Master’s degree with business focus

Job description

Overview of the job

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager (Japan Market) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Japan via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You and other Senior Brand Managers (each handling a brand/category) will report to the Brand Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in initial engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design, particularly in Japan
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the Role

• Identify Japanese consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
• Lead consumer researches to develop qualified brand concept, benefit and claims that addresses Japanese consumers’ unmet needs
• Communicate with Japanese local partners, stakeholders and suppliers to drive P&G business initiatives
• Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Japanese consumers
• Develop initiatives fit‑for‑use toolkits (including copy, prints, digital i‑banners, social & eCommerce contents, sampling trial toolkits, in‑store activation and demos, etc.), and deploy/guide Japan delivery team for execution
• Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
• Work with technical team to find the best solution of supply chain to manage the product cost within affordable level

Qualifications

• A college degree (Bachelor’s or Master’s is fine, preferably with some business focus)
• Excellent forward‑thinking, strategic and courageous leadership skills
• At least 1.5 years of experience working in the FMCG industry for Japan market
• Strengths with strategic and analytical thinking
• An ability to drive innovation and brand growth
• Strong ability to communicate and team capabilities
• You are business proficient in the Japanese language and possess strong market knowledge of Japan as the role requires local consumer understanding to develop brand equity and marketing strategies for Japan Market