Senior Brand Manager

Procter & Gamble; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Procter & Gamble in Singapore seeks a Brand Manager to lead marketing and commercial plans for one of its billion-dollar brands. You will identify business opportunities, collaborate with a multi-functional team, and drive end-to-end plans through consumer insights, pricing, and portfolio strategies to win with local shoppers.

You will work with the Commercial Director and teams across Consumer Market Knowledge, Sales, Communications, Finance, and more to deliver growth and innovation.

Qualifications

• Bachelor’s degree in any field, preferably with business or marketing focus.
• 3-7 years of brand management, consulting, or consumer journey design experience or similar.
• Strong market knowledge to develop brand equity and marketing strategies for the market.
• Forward-thinking, strategic and courageous leadership skills.
• Strong strategic and analytical thinking; connect data points for insights.
• Ability to drive innovation and brand growth; strong communication and teamwork.

Responsibilities

• Define Growth Models for unlocking growth of P&G brands via consumer and shopper insights and campaign analysis.
• Lead brand building activities and initiative maximization across Retailers.
• Identify consumer needs and inputs to design packaging and formula for local customers.
• Communicate with local partners, stakeholders and suppliers to drive P&G initiatives.
• Develop initiative fit-for-use toolkits (digital campaigns, prints, banners, social/eCommerce content, demos).
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team.

Skills

Brand management

Leadership

Market knowledge

Strategic thinking

Communication

Teamwork

Education

Bachelor’s degree (marketing-focused preferred)

Job description

Job Location

SINGAPORE GENERAL OFFICE

Job Description

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Demonstrate positive relationship building skills in engagements with multi-functional teams
• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

• Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
• Lead brand building activities and initiative maximization across Retailers
• Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
• Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
• Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team

Job Qualifications

Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus) 3-7 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry Possess strong market knowledge as the role requires local consumer understanding to develop brand equity and marketing strategies for the market Excellent forward-thinking, strategic and courageous leadership skills Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights An ability to drive innovation and brand growth Strong ability to communicate and teamwork capabilities

Job Schedule

Full time

Job Number

R000154723

Job Segmentation

Experienced Professionals

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.