Senior Brand & Content Strategy Lead

IFS Capital; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading fintech company in Singapore is seeking a Brand & Content Manager / Senior Manager to lead brand strategy, content creation, and public relations. This role requires 5–8 years of relevant experience, strong strategic thinking, and exceptional writing skills. You will collaborate with various teams to ensure cohesive messaging and execute integrated brand campaigns. The ideal candidate is proactive, organized, and can manage multiple priorities effectively, contributing significantly to enhancing the company's visibility and reputation.

Qualifications

• 5–8 years of experience in brand, content, marketing, communications, or public relations.
• Strong strategic thinker with experience in brand storytelling and campaign management.
• Proven experience managing content and public relations agencies.

Responsibilities

• Define and implement brand positioning and messaging frameworks.
• Lead creation of long-form content like whitepapers and case studies.
• Support public relations strategy to enhance visibility and credibility.
• Plan and execute integrated brand campaigns across channels.
• Partner with marketing, product, and business teams to ensure alignment.

Skills

Brand storytelling

Campaign management

Content creation

Public relations

Job description

A leading fintech company in Singapore is seeking a Brand & Content Manager / Senior Manager to lead brand strategy, content creation, and public relations. This role requires 5–8 years of relevant experience, strong strategic thinking, and exceptional writing skills. You will collaborate with various teams to ensure cohesive messaging and execute integrated brand campaigns. The ideal candidate is proactive, organized, and can manage multiple priorities effectively, contributing significantly to enhancing the company's visibility and reputation.