Senior Bilingual Content Strategy & SEO Lead

HYPERSCAL SOLUTIONS PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading educational institution in Singapore is seeking a skilled communications professional to lead content strategy and ensure effective brand communication across various platforms. This role demands a strong background in content strategy, SEO optimization, and bilingual proficiency in English and Chinese. The ideal candidate will collaborate with internal teams and create engaging, optimized content to enhance online engagement. Competitive benefits and avenues for professional development will be provided.

Benefits

Competitive compensation packages

Generous professional development opportunities

Attractive benefits and welfare

Qualifications

• Proven experience in content strategy and optimization.
• Strong editorial and copywriting capabilities in both English and Chinese.
• Solid understanding of modern SEO principles.

Responsibilities

• Develop and execute content strategy across digital platforms.
• Drive content optimization for search engines and AI-driven platforms.
• Engage with online communities and monitor brand mentions.

Skills

Bilingual in English and Chinese

Content strategy development

SEO optimization

Digital storytelling

Copywriting

Education

Bachelor's degree in Journalism, Mass Communications, Marketing, or Digital Media

Tools

Google Analytics

SEMrush

Google Search Console

Job description

A leading educational institution in Singapore is seeking a skilled communications professional to lead content strategy and ensure effective brand communication across various platforms. This role demands a strong background in content strategy, SEO optimization, and bilingual proficiency in English and Chinese. The ideal candidate will collaborate with internal teams and create engaging, optimized content to enhance online engagement. Competitive benefits and avenues for professional development will be provided.