Senior/Associate, Marketing Communication (Digital)

KULICKE & SOFFA PTE. LTD.; Serangoon Garden Circus; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading semiconductor company in Singapore is seeking a dynamic Senior/Associate, Marketing Communication specializing in social media. This role involves developing and executing social media strategies, creating engaging content, and analyzing performance to enhance brand visibility. Ideal candidates should have a bachelor’s degree in Marketing or Communications, with at least 2 years of experience in social media management. The company fosters an inclusive environment and emphasizes creativity in marketing efforts.

Qualifications

• 2+ years of professional experience in social media management.
• Proven track record of managing successful social media campaigns.
• Strong understanding of social media algorithms and best practices.

Responsibilities

• Develop and implement comprehensive social media campaigns.
• Create and schedule engaging content across all social platforms.
• Analyze campaign performance and provide actionable insights.

Skills

Social media management

Content creation

Analytics

Time management

Creative thinking

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Analytics

Social media management tools

Job description

Overview

We are seeking a dynamic and creative Senior/ Associate, Marketing Communication specializing in social media to join our team. This role is critical in developing, executing, and managing our social media strategies to enhance brand visibility, engage audiences, and drive business growth. Content creation, analytics, and building meaningful relationships with online communities.

Responsibilities

• Develop and implement comprehensive social media campaigns aligned with the company’s marketing goals.


• Create, curate, and schedule engaging content (text, images, videos, etc.) across all social media platforms, including Facebook, Instagram, LinkedIn, and emerging platforms.


• Monitor social media channels to foster meaningful engagement.


• Analyze campaign performance using tools like Google Analytics, or other platforms, providing detailed reports and actionable insights.


• Stay updated on social media trends, platform updates, and competitive activity to optimize strategies.


• Collaborate with internal teams, such as design, product, and events, to ensure brand consistency and alignment with broader marketing initiatives.


• Manage social media paid advertising campaigns, including budgeting, targeting, and performance tracking to maximize ROI.


• Develop strategies to grow online communities and drive traffic to the company's website or other digital assets.


• Ensure alignment with the company’s tone and voice while adhering to industry regulations and best practices.


• Other tasks include graphic creation to support events, campaigns or other marketing communications activities.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.


• Typically 2 or more years of professional experience in social media management, content creation, or digital marketing.


• Proven track record of managing successful social media campaigns that drive meaningful results.


• Proficiency in social media management tools and analytics platforms.


• Strong understanding of social media algorithms and best practices for content engagement.


• Exceptional writing and editing skills with attention to detail.


• Creativity and innovation in developing engaging content tailored to different audiences.


• Analytical mindset with the ability to interpret data and translate findings into actionable recommendations.


• Strong time management skills with the ability to multitask and meet deadlines.

Company Overview

Founded in 1951, Kulicke and Soffa Industries, Inc. (NASDAQ: KLIC) specialize in developing cutting-edge semiconductor and electronics assembly solutions enabling a smarter and more sustainable future. Ever-growing range of products and services supports growth and facilitates technology transitions across large-scale markets.

Please refer to the website for more details: www.kns.com.

Equal Opportunity

Kulicke & Soffa recruits on the basis of merit (such as skills, experience or ability to perform the job), regardless of age, race, gender, religion, marital status and family responsibilities, or disability.