Senior Assistant Manager, Marketing

Singapore Institute of Technology; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading educational institution in Singapore is seeking a Senior Assistant Manager for Marketing. This role involves driving awareness and engagement for various upskilling programs. The ideal candidate has extensive marketing experience, strong digital skills, and a passion for lifelong learning. This position offers a hybrid work arrangement, combining on-campus and remote work.

Qualifications

• Five or more years of relevant experience in marketing, preferably B2C.
• Strong understanding of digital marketing channels and tools.
• Proven ability to develop and execute multi-channel marketing strategies.

Responsibilities

• Develop and execute integrated marketing campaigns from awareness to conversion.
• Leverage digital, social, content, email, and offline channels.
• Track campaign performance and optimize for ROI.

Skills

Marketing strategy development

Digital marketing channels

Copywriting and content development

Performance tracking

Creativity and innovation

Education

Tertiary qualification in Marketing or related field

Tools

SEO/SEM tools

Email marketing platforms

Analytics platforms

Job description

Overview

Job Description: Senior Assistant Manager, Marketing
Department: SITLEARN
Location: SIT Punggol Campus
Work Arrangement: Hybrid (On-campus and remote)
Reports to: Assistant Director, Marketing
Employment Type: Full-time

About SITLEARN
SITLEARN Professional Development is the lifelong learning arm of the Singapore Institute of Technology (SIT). Our mission is to empower adult learners with industry-relevant skills and knowledge to thrive in a rapidly evolving world. We offer a diverse portfolio of upskilling programmes designed to support career transitions, deepen professional expertise, and foster continuous growth.

The Role: Championing B2C Growth for Lifelong Learning

SITLEARN is on a mission to grow our impact among individual learners (B2C) in Singapore’s workforce by making lifelong learning accessible, relevant, and inspiring. To support this, we are seeking a mission-led, full-funnel marketing enthusiast to join our dynamic marketing team.

As Senior Assistant Manager, Marketing, you will play a pivotal role in driving awareness, generating interest and leads, enabling enrolment and building an engaged community of learners for SITLEARN’s growing suite of upskilling programmes, such as Executive Education, SkillsFuture Career Transition Programmes, Competency-based Stackable Micro-credentials bachelor’s degree offerings, and more.

Responsibilities

• Develop and execute integrated marketing campaigns across the full funnel — from awareness to conversion — tailored to audience segments amongst individual learners.
• Leverage a mix of digital, social, content, email, search, and offline channels to reach and engage target audiences effectively.
• Craft compelling narratives that resonate with learners, combining the art of storytelling with the science of user behaviour and business metrics.
• Use data to drive decisions. Track campaign performance, optimise for ROI, and experiment with new approaches to improve outcomes.
• Collaborate cross-functionally with programme, faculty and lead development teams, external partners and agencies to bring campaigns to life, and goals achieved.
• Be bold, be curious. Test, learn and iterate to find what works best for our learners and our mission.

Qualifications & Skills

• Tertiary qualification in Marketing, Communications, Business, or a related field.
• Five or more years of relevant experience in marketing, preferably with exposure to B2C or full-funnel campaign management.
• Strong understanding of digital marketing channels and tools (e.g., SEO/SEM, social media, email marketing, analytics platforms).
• Proven ability to develop and execute multi-channel marketing strategies.
• Data-driven mindset with experience in performance tracking and campaign optimization.
• Excellent storytelling, copywriting, and content development skills.
• Creative thinker with a passion for experimentation and innovation.
• Strong project management and stakeholder engagement skills.
• Highly adaptable to changes and challenges, thrives in ambiguity and chaos.
• Experience in the education sector is not required, but a genuine passion for lifelong learning is essential.
• Experience in people leadership and management are a plus.