Senior Assistant Manager, Group Marketing Communications

KK Women's & Children's Hospital; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading healthcare institution in Singapore is seeking a Senior Assistant Manager to join their Group Marketing Communications team. The role involves managing marketing strategies, enhancing website content, and developing promotional materials. The ideal candidate has a Bachelor's degree in Arts, Communications, or Business, with at least 4 years of relevant experience, strong writing skills, and proficiency in SEO. This position is full-time and critical for brand awareness enhancement.

Qualifications

• Minimum of 4 years' relevant experience.
• Strong command of spoken and written English.
• Independent self-starter with multitasking abilities.

Responsibilities

• Manage and execute marketing communications strategies.
• Develop new content for the corporate website.
• Monitor content performance for engagement rates.
• Prepare ad hoc media initiatives.

Skills

Writing articles for publications

Search Engine Optimisation

Organisational skills

Computer literacy

Collaboration

Analytical skills

Content development

Education

Bachelor's degree in Arts, Communications or Business

Tools

Microsoft applications

Job description

We are seeking a Senior Assistant Manager to join our Group Marketing Communications team. This role supports the management and execution of marketing communications strategies to build SingHealth's profile and strengthen brand awareness among our key audiences: patients, members of the public and healthcare professionals.

You will manage patient education, informational and promotional collaterals across print and digital platforms. This includes conceptualising ideas and editorial outlines, editing and writing content through to final implementation.

Your responsibilities include enhancing the awareness, visibility and usage of the corporate website by developing new content and incorporating best practices for Search Engine Optimisation (SEO). You will regularly monitor content performance and identify ways to boost engagement rates.

You will also develop and edit content for SingHealth's e-newsletter and print collaterals for external partners. Additional duties include preparing and managing ad hoc media initiatives and visits to ensure successful execution.

Job requirements:

• Bachelor's degree, preferably in Arts, Communications or Business, with at least 4 years' relevant experience
• Experience in writing articles for publications in magazines/websites
• Background in producing and optimising website content for search engine optimisation is advantageous
• Strong command of both spoken and written English with excellent writing and editing skills
• Strong organisational skills with the ability to manage multiple stakeholders and priorities concurrently
• Excellent computer literacy and proficiency with Microsoft applications
• Analytical and highly meticulous
• Team player and strong collaborator
• Independent self-starter with the ability to multitask in a dynamic and fast-paced environment