Senior Account Manager

THUNDER MARKETING & COMMUNICATIONS ASIA PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading marketing agency in Singapore is seeking an experienced professional to manage client relationships and oversee public relations campaigns. The ideal candidate will have 6-8 years of agency experience in the APAC region, strong leadership skills, and experience in consumer PR or lifestyle brands. This role involves coaching junior team members, developing client plans, and ensuring effective project management and budgeting processes.

Qualifications

• At least 6-8 years of agency experience in APAC region.
• Experience in consumer clients and lifestyle, tech brand is preferred.
• Able to lead and manage team members effectively.
• Strong planning and presentation skills.

Responsibilities

• Manage and develop client relationships effectively.
• Contributing to client development plans and oversee PR-related campaigns.
• Take responsibility for managing team members and coaching juniors.
• Assist with overall financial management including budgeting.

Skills

Negotiation

Coaching

Account Management

Forecasting

Management Skills

Lifestyle

Microsoft Excel

Advertising

Financial Management

Selling

Project Management

Attention to Detail

Planning and Implementation

Budgeting

Presentation Skills

Team Player

Job description

Roles & Responsibilities

The role provides comprehensive communication scope in terms of consumer PR, IMC and regional marketing, with a focus on tech (smartphone, wearables, EV) and lifestyle (fashion, photography, travel, etc.). You will work closely with multiple key stakeholders, including regional media / KOL partners across Southeast Asia, internal teams and partner agencies to deliver high-quality work.

Responsibilities

• Managing and developing client relationships, exhibiting best practice in client handling
• Counselling clients confidently and maturely on communications including both IMC and consumer PR, other experience across marketing levers like digital, social, e-commerce would be a plus
• Contributing to client development plans and overseeing and driving PR-related client campaigns
• Taking responsibility for managing team members, developing and coaching junior team members, and line management responsibilities
• Assisting with overall financial management – forecasting, hours allocation for team members, project & plan budgeting, managing servicing levels

Requirements

• At least 6-8 years of agency experience in agency background in APAC region
• Experience in consumer clients and lifestyle, fashion, music, arts, travel or tech brand is preferred
• Able to lead the project / working team to be the leading agency for IMC communications and PR planning and implementation.
• Good planning skills bilingually, possess strong presentation skills and be able to clearly communicate messaging.
• Able to lead the process of material development and content creation, seeding and KOL management that drive impression, engagement, talk-ability and brand preference.
• Strong ownership / leadership and ensure that project team can move on in progress as well as provide deadlines based on DDL.
• Able to switch the roles in-between retainer team as well as project teams dynamically.
• Great communication / coordination skills in the collaboration over cross-function / account teams
• Previous experience of coaching and managing more junior employees.
• Enthusiastic in lifestyle brand building, dynamic and proactive team player with a strong can-do attitude.

Key Skills

• Negotiation
• Coaching
• Account Management
• Forecasting
• Management Skills
• Lifestyle
• Microsoft Excel
• Advertising
• Financial Management
• Selling
• Project Management
• Attention to Detail
• Planning and Implementation
• Budgeting
• Presentation Skills
• Team Player