Search Engine Optimization Specialist

PULSE DIGITAL PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A digital marketing agency in Singapore is seeking a talented SEO & SEM Specialist. The role focuses on Off-Page SEO strategies and managing Google Ads campaigns. Candidates should have a strong portfolio in link-building and be proficient in copywriting. This position requires at least 2 years of experience in SEO/SEM and the ability to analyze data for strategic decisions.

Qualifications

• 2 years of proven experience in SEO and SEM/PPC management.
• Strong portfolio or case studies demonstrating successful link-building campaigns.
• Certified in Google Ads or demonstrable experience managing monthly budgets.

Responsibilities

• Develop and execute a robust off-page SEO strategy to increase Domain Authority.
• Manage end-to-end Google Ads campaigns including Search and Display.
• Write compelling text for Google Ads and outreach emails.
• Track and report on key metrics using Google Analytics and SEO tools.

Skills

Off-Page SEO strategies

Google Ads management

Copywriting skills

Analytics and reporting

Tools

Google Analytics (GA4)

Ahrefs

Semrush

Job description

We are seeking a talented SEO & SEM Specialist. This is not a generic marketing role; we need a specialist with a strong focus on Off-Page SEO strategies to build our domain authority, coupled with the technical expertise to manage profitable Google Ads campaigns.

You will also utilize your copywriting skills to craft high-converting ad copy and persuasive outreach emails for link-building campaigns. You will be working for a marketing agency managing multiple SEO clients.

Key Responsibilities

1. Off-Page SEO & Link Building (Primary Focus)

• Develop and execute a robust off-page SEO strategy to increase Domain Authority (DA) and organic rankings.
• Conduct high-quality link prospecting and vetting to ensure backlink quality.
• Manage outreach campaigns for guest posting, digital PR, and broken link building.
• Analyze competitor backlink profiles to identify gaps and opportunities.
• Monitor and disavow toxic backlinks to maintain site health.

2. Google Ads Management (SEM)

• Manage end-to-end Google Ads campaigns (Search, Display, and Retargeting).
• Conduct deep keyword research to identify high-intent, cost-effective search terms.
• Manage bidding strategies and budgets to maximize ROAS (Return on Ad Spend).
• Continuously A/B test campaign settings, audiences, and landing pages.

3. Copywriting & Content

• Write compelling, high-converting text for Google Ads (headlines and descriptions).
• Craft persuasive, personalized outreach emails for off-page SEO efforts.
• Collaborate on landing page copy to ensure message consistency and improve Quality Score.

4. Analytics & Reporting

• Track and report on key metrics using Google Analytics (GA4), Google Search Console, and SEO tools (e.g., Ahrefs, Semrush).
• Provide actionable insights based on data to pivot strategies as needed.

Requirements

• Experience: 2 years of proven experience in SEO and SEM/PPC management.
• Off-Page Expertise: Strong portfolio or case studies demonstrating successful link-building campaigns and authority growth.
• Google Ads Proficiency: Certified in Google Ads or demonstrable experience managing monthly budgets
• Copywriting Chops: Excellent command of written English with the ability to write persuasive ad copy and professional outreach emails.
• Tool Stack: Proficiency with SEO tools (Ahrefs, Semrush, Moz, or Majestic) and Google Marketing Platform (GA4, GTM).
• Analytical Mindset: Ability to interpret data and translate it into actionable marketing decisions.