[SAPMENA] Retail Real Estate Manager

L'oreal Usa; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

L’Oréal is seeking a strategic Real Estate & Activation lead to drive SAPMENA retail expansion and commercial activation from Singapore. You will oversee end-to-end real estate lifecycle, align country plans with global guidelines, and partner with landlords and brokerage networks to optimize the regional portfolio.

Reporting to the Omni Key Account Manager Lead, you will deliver data-driven insights, coordinate marketing campaigns, and support cross-functional teams to achieve 100% OSA and

Qualifications

• Experience coordinating retail operations across multi-market networks.
• Strong data fluency to translate KPIs into strategic actions.
• Proven ability to manage landlord/broker relationships and campaigns.

Responsibilities

• Coordinate regional retail real estate lifecycle from site selection to portfolio optimization.
• Collaborate with brand teams to plan campaigns, promotions and GWP mechanics.
• Deliver monthly data analyses and polished presentations for stakeholders.
• Govern regional governance and liaise between global team and SAPMENA entities.
• Monitor KPIs like occupancy costs, rollout timelines and service levels.

Skills

Account Management

Retail Activation

BI Analytics

Sourcing

Team Player

Job description

Hello, we’re L’Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

Reporting to the Omni Key Account Manager Lead, you will drive retail expansion and commercial activation across the dynamic SAPMENA region.

Property

• Zone Real Estate Strategy & Alignment: Adapt and deploy the global retail real estate strategy across the SAPMENA zone, ensuring local country expansion plans align with global brand guidelines, DMI objectives, and regional market specificities.
• Portfolio & Lifecycle Management: Oversee the end-to-end retail real estate lifecycle across key SAPMENA markets—ranging from site selection and lease negotiations to store design, construction, renovation, and ongoing regional portfolio optimization.
• Regional Stakeholder & Partner Management: Build and manage relationships with key regional institutional landlords, developers, and international or regional brokerage networks across the diverse SAPMENA footprint.
• Performance & KPI Tracking: Establish and monitor regional real estate KPIs (such as occupancy costs, portfolio efficiency, and rollout timelines) to evaluate strategy effectiveness and drive continuous improvement across the zone.
• Governance & Country Liaison: Act as the central regional liaison between the global retail real estate team and SAPMENA country entities, coordinating regular portfolio reviews and ensuring the effective local execution of real estate action plans.

Activation

• Brand & Promotional Coordination: Collaborate with regional and local brand teams to define and harmonize campaign plans, O+O touchpoints, value proposition, product sets, and Gift-With-Purchase (GWP) mechanics seamlessly.
• Campaign & Launch Tracking: Monitor and track the performance, rollout, and impact of new product launches and marketing campaigns.
• Data Analytics & Reporting: Deliver comprehensive monthly reports, ad-hoc data analysis, and polished presentations (PPT) to provide actionable insights.
• Portfolio Management: Coordinate with brand capacity + management
• Supply Chain & Operations: Governance on Key launches & hero products, tracking service rate across multiple markets to ensure 100% OSA & Fill rate.
• Internal Stakeholder Support: Empower brand teams with robust data, internal presentations, and performance tracking.

We Are Looking For

• Account Management: Proven ability to coordinate retail operations across multi-market networks.
• Retail / Trade Activation: Expertise in planning, executing, and tracking omnichannel commercial campaigns.
• Business Intelligence Analytics: Strong data fluency to turn retail KPIs into strategic action.
• Direct Sourcing & Sourcing Excellence: Capability to manage institutional landlord and brokerage relationships.
• Collaborative Team Player: A strong communicator who aligns cross-functional and country teams seamlessly.

What’s In It For You

• A place for you to leave your comfort zone and grow beyond your potential.
• Real responsibility from day 1, there’s no sitting on the sidelines at L’Oréal.
• An environment where people of every background are accepted, can speak up, and will thrive!
• A place where you can contribute to something bigger!

Who We Are

L’Oréal is present in 150 markets on five continents devoted to ‘Creating beauty that moves the world’. In the L’Oréal Luxe Division, we craft the very best of luxury beauty experiences in fragrance, skincare, and makeup across 25 aspirational brands.

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