Sales Team Lead (APAC)

KUAILU SOFTWARE (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 100,000 - 150,000; Full time

Job summary

KUAILU SOFTWARE (SINGAPORE) PTE. LTD. is searching for a Sales Director to lead our business development efforts in the local market. This role involves building strategic partnerships, focusing on direct enterprise sales to key clients in various sectors.

Candidates should have 5-8 years of B2B SaaS sales experience, strong management skills, and fluency in English and Mandarin. We offer a dynamic working environment aimed at fostering growth and innovation.

Qualifications

• 5-8 years of B2B SaaS regional sales experience, with at least 2 years in a team management role.
• Strong understanding of Hong Kong enterprise procurement processes.
• Proven end-to-end sales experience, from lead generation to contract closure.

Responsibilities

• Build, train, and lead the Southeast Asia sales team.
• Develop and execute the regional sales strategy.
• Optimize the Southeast Asian sales process and manage the sales pipeline.

Skills

B2B SaaS sales experience

Team management experience

Negotiation skills

Cross-cultural communication

Fluency in English and Mandarin

Education

Diploma or above in Business or Computer Science

Tools

CRM systems

Job description

Kuailu Technology provides a one‑stop AI‑powered intelligent office platform. Built on a low‑code foundation and driven by AI agents, it supports key business functions such as HR, finance, procurement, administration, and CRM.

By unifying data across systems, the platform removes information silos and enables seamless business processes. This helps companies improve efficiency, reduce costs, and achieve integrated smart office operations.

Role Overview

We are looking for a Sales Director to develop our business in the local market through partner ecosystem development and direct enterprise sales.

This role focuses primarily on building strategic partnerships with system integrators, IT service providers, and software distributors, while also leading key enterprise opportunities.

Key Responsibilities

1. Team Management & Development

• Build, train, and lead the Southeast Asia sales team.
• Coach team members on the value proposition of AI office software and solution‑based selling techniques.
• Identify and resolve bottlenecks in the sales process to improve overall productivity and per capita performance.

2. Revenue Achievement & Client Management

• Develop and execute regional sales strategy, breaking down annual and quarterly targets (new customer acquisition, ARR, renewals, and upsell).
• Ensure the team consistently achieves 100% of assigned quotas.
• Personally manage key accounts across financial services, professional services, and large Hong Kong enterprises; lead negotiations and contract closures.
• Effectively demonstrate the value of AI office software in improving efficiency and reducing costs.
• Maximize customer lifecycle value by driving upgrades of AI modules and user expansion, improving retention rate and Net Dollar Retention (NDR).

3. Sales Process & Cross‑functional Collaboration

• Optimize the Southeast Asian sales process and collaborate closely with product, delivery, and customer success teams to ensure seamless conversion from lead generation to customer onboarding.
• Manage the sales pipeline through CRM systems and provide regular forecasts and performance reviews to the Regional Director.
• Gather customer feedback on AI features and work with the product team to enhance real‑world application scenarios of AI office solutions.

Requirements

1. Experience & Background

• 5–8 years of B2B SaaS regional sales experience, with at least 2 years in a team management role.
• Prior experience in selling office software, collaboration tools, or AI enterprise solutions is highly preferred.
• Strong understanding of Hong Kong enterprise procurement processes; existing client networks in financial services, professional services, retail, or technology sectors are a plus.
• Proven end‑to‑end sales experience, from lead generation and solution presentation to RFP/RFQ processes and contract closure.

2. Skills & Competencies

• Results‑driven, with a consistent track record of meeting or exceeding sales quotas; experience in building or scaling teams is a strong advantage.
• Fluent in English, and Mandarin, with excellent cross‑cultural communication and C‑level negotiation skills.
• Strong understanding of SaaS business models (subscription, ARR, renewals) and a data‑driven sales management approach.
• Ability to clearly articulate the core value of AI office software solutions.

3. Education & Certifications

• Diploma or above; degrees in Business, Computer Science, or related fields are preferred.
• Relevant certifications in sales or project management are a plus.