Sales Merchandiser

Culina Pte Ltd; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A gourmet food distributor in Singapore is looking for a Sales Merchandiser to manage relationships with supermarkets and provide excellent customer service. The role involves recommending products, managing stock levels, and setting up promotional displays. Candidates should have at least 1 year of experience in the F&B industry and an 'O' or 'N' level certification. This position requires working on alternate Saturdays and offers competitive compensation.

Qualifications

• Minimum 1 year of experience in the F&B industry.
• Preference for candidates specializing in merchandising, sales, or equivalent.
• Must work on alternate Saturdays (5.25 days).

Responsibilities

• Visit assigned supermarket outlets to enhance customer relationships.
• Ensure proper merchandising and stock levels according to planograms.
• Liaise with staff for product ordering and setup promotional displays.
• Monitor sales performance and product freshness.
• Provide feedback on sales and competitor activities.

Skills

Customer relationship management

Sales order processing

Merchandising

Market feedback collection

Education

'O' or 'N' level certification

Job description

The COMO Group represents an integrated approach to living well, grounded in a celebration of diversity and a deep respect for authenticity. The Group’s businesses extend across hospitality (COMO Hotels and Resorts), fashion (Club21, Kids21, Dover Street Market Singapore), wellness (COMO Shambhala), organic living and specialty foods (COMO Dempsey, Culina and SuperNature) and philanthropy (COMO Foundation).

Culina is a leading purveyor of specialist Epicurean foods and wines, a choice distributor to hotels, restaurants and cafes in Singapore. Culina runs a Bistro and Gourmet boutique, an Organic retail store SuperNature in Dempsey as well as a chain of butcheries in major supermarkets island wide.

Job Summary:

The Sales Merchandiser is responsible for recommending/taking sales orders, replenishing stocks in retail outlets and building good working relationships with stores personnel in an assigned Supermarket/minimart retail outlet. Responsible for executing distribution of listed products and execution of sales and marketing program to achieve monthly sales and category target. The candidate will also recruit promoters, attend weekly HQ meetings, and support weekend product promotions or launch events.

Key Responsibilities:

• Daily visit to the Supermarket/Minimart outlet in an assigned area, provide excellent service, and enhance good customer relationships/rapport to secure orders for all products.
• Ensure all agency products, especially core SKUs, are well merchandised with adequate levels of stocks at home bay according to market share or follow the planogram and all chillers and secondary displays.
• Liaise and coordinate with external and internal staff on ordering of products.
• Ensure prompt setup of promo display, update of all POS materials, and pricing display at the right place and in the promo window.
• Monitor sales and implement FIFO to ensure product freshness and check on near-expired stocks regularly to minimize trade returns.
• Provide regular feedback on the sales performance of our product, store and display issues, and competitors’ activities to Sales Representative.
• Support Management Team in conducting distribution audit and ad hoc duties as and when required.
• Assists in promotion/event setups (if any).
• Provide excellent service to assigned accounts; create and maintain goodwill with all store level customers.
• Collect market feedback.

Requirements:

• At least 'O' or 'N' level certification
• At least 1 year of working experience in F&B industry
• Preferably candidates specializing in Merchandising, Sales or equivalent
• Able to work on alternate Saturdays (5.25 days)