Sales & Marketing Executive

GATEWAY ENTERTAINMENT PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A cultural and entertainment organization in Singapore is seeking a dynamic Sales and Marketing Executive to enhance promotional strategies. The ideal candidate will have experience in marketing and sales within the arts sector, excellent communication skills, and proficiency in both English and Mandarin. Responsibilities include developing marketing campaigns, supporting sales strategies, and coordinating live events.

Qualifications

• Proven experience in marketing and sales within the arts or entertainment sector.
• Strong understanding of audience development and event planning.
• Excellent communication and strategic planning abilities.
• Proficiency in English and Mandarin.

Responsibilities

• Assist in marketing campaign development across various platforms.
• Support sales strategy and identify new markets.
• Coordinate planning and promotion of live events.
• Monitor campaign performance and prepare reports.

Skills

Marketing campaign development

Sales strategy support

Audience development

Communication skills

Creative thinking

Team collaboration

Tools

Google Analytics

Meta Ads Manager

Microsoft Office

Job description

Job Overview

We are seeking a dynamic and creative Sales and Marketing Executive to support and enhance our promotional and revenue-generating strategies in the arts and entertainment sector. The ideal candidate will have a passion for culture, media, and the performing or visual arts, and will be responsible for assisting in the development, implementation, and optimization of marketing and sales campaigns that drive audience engagement, ticket or merchandise sales, and brand visibility.

Key Responsibilities

Marketing Support

• Assist in the development and execution of marketing campaigns across digital, print, and social media platforms.
• Collaborate on content creation, including copywriting, visual direction, and video scripts tailored for artistic events or creative products.
• Monitor and analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, or CRM dashboards.
• Coordinate with creative teams, media partners, and external agencies to develop promotional materials and execute media buying strategies.

Sales & Business Development

• Support the sales strategy by identifying new markets and audience segments.
• Assist in developing partnerships with sponsors, cultural organizations, and community influencers.
• Collaborate with box office, ticketing systems, or merchandise vendors to analyze and enhance conversion rates and customer experiences.
• Track sales performance and prepare weekly and monthly reports for senior management.

Event & Project Coordination

• Assist in planning and promoting live events, exhibitions, shows, or film releases.
• Liaise with venues, performers, artists, and production teams to ensure consistent branding and promotional messaging.
• Coordinate promotional activities, including press previews, influencer invitations, and street marketing.

Qualifications

• Proven experience in marketing and sales, preferably within the arts, entertainment, or cultural industries.
• Strong understanding of the theatre industry, including audience development, sponsorship, and event planning.
• Excellent communication, strategic planning, and presentation skills.
• Ability to think strategically and creatively to drive growth and exceed targets.
• A network of industry contacts (corporate, philanthropic, or government) is a plus.
• Proficiency in Microsoft Office, and other creative design tools.
• A passion for the arts, theatre, and live performances.
• Proficiency in English & Mandarin, spoken and written.

Personal Attributes

• Strong initiative with a self-motivated approach to problem-solving.
• Collaborative mindset and ability to work well in a team environment.
• A positive, can-do attitude and resilience in the face of challenges.
• Excellent organizational skills and attention to detail.
• Ability to multitask and thrive in a fast-paced, dynamic environment.