SALES & MARKETING EXECUTIVE

UNIVERSAL MANPOWER SOLUTION PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading staffing agency in Singapore seeks an experienced social media manager to develop and implement strategies that enhance brand awareness and engagement. The role involves content creation, community management, and performance analysis, requiring strong analytical and communication skills. Candidates should have proven experience in managing social media platforms and a solid understanding of trends and analytics tools.

Qualifications

• Proven experience in managing social media platforms for a brand.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent writing, editing, and communication skills.
• Ability to create and curate engaging multimedia content.
• Strong analytical skills and the ability to report on data.

Responsibilities

• Develop and implement social media strategies aligned with business goals.
• Create, edit, and schedule content for social media platforms.
• Monitor and respond to customer feedback on social media.
• Track and analyze key performance metrics for social media campaigns.
• Work with other departments to align social media messaging with company objectives.
• Stay updated on social media trends and tools.
• Engage with influencers and assist in crisis management.

Skills

Social media management

Content creation

Analytical skills

Communication skills

Multimedia content creation

Trend monitoring

Job description

Key responsibilities

• Strategy and planning: Develop and implement comprehensive social media strategies aligned with business goals, create content calendars, and plan campaigns to increase brand awareness, engagement, leads, and sales.
• Content creation and management: Create, edit, and schedule engaging content (text, images, videos) for various social media platforms, ensuring brand consistency.
• Community management: Monitor and respond to comments, messages, and customer feedback in a "social" and brand-aligned way.
• Performance analysis: Track, analyze, and report on key performance metrics and social media analytics to measure campaign effectiveness and identify trends.
• Collaboration: Work with other departments, such as marketing, creative, and sales, to ensure consistent brand messaging and to align social media efforts with broader company objectives.
• Trend monitoring: Stay up-to-date with the latest social media trends, platform updates, and emerging tools to optimize strategy and maintain a competitive edge.
• Influencer and crisis management: Identify and engage with influencers, and contribute to crisis management efforts.

Qualifications and skills

• Proven experience in managing social media platforms for a brand.
• Strong understanding of social media platforms, trends, and analytics tools.
• Excellent writing, editing, and communication skills.
• Ability to create and curate engaging multimedia content.
• Strong analytical skills and the ability to report on data.