Sales Manager (Sporting Goods Retail)

Emers; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A sporting goods company in Singapore is looking for a Sales Manager to drive sales performance and develop strategic growth plans. You will manage key retail accounts, lead a sales team, and ensure revenue and profitability targets are met. The ideal candidate should have a diploma or degree in a relevant field, along with 3–5 years of experience in sales within retail or sporting goods. Strong leadership and negotiation skills are essential for succeeding in this fast-paced environment.

Qualifications

• Minimum 3–5 years of sales experience in retail, FMCG, or sporting goods industry.
• Experience managing retail chains, distributors, or e-commerce partners preferred.

Responsibilities

• Develop and execute sales strategies to achieve revenue targets.
• Manage key retail partners and build strong relationships.
• Lead, motivate, and train the sales team.
• Collaborate with Supply Chain to forecast demand.

Skills

Sales and negotiation skills

Communication and relationship-management

Analytical mindset

Leadership capabilities

Ability to work in a fast-paced environment

Education

Diploma or Degree in Business, Marketing, Sports Management

3–5 years of sales experience in retail, FMCG, or sporting goods

Job description

Role Summary

The Sales Manager (Sporting Goods) is responsible for driving sales performance, developing strategic growth plans, managing key retail accounts, and leading the sales team to achieve revenue, profitability, and market share targets within the sporting goods category. This role requires strong leadership, understanding of retail dynamics, and deep knowledge of the sporting goods market.

Key Responsibilities

A. Sales Strategy & Performance

• Develop and execute sales strategies to achieve monthly, quarterly, and annual revenue targets.

• Analyze market trends, competitors, and consumer behaviour to identify growth opportunities.

• Set sales goals and KPIs for the sales team and monitor performance.

• Prepare weekly and monthly sales performance reports.

B. Account Management

• Manage key retail partners (e.g., Sports Retail Chains, Department Stores, Online Platforms).

• Build strong relationships with buyers and account stakeholders.

• Negotiate pricing, promotions, trading terms, and product listing/placement.

• Ensure timely order processing, delivery coordination, and stock availability.

C. Retail Operations Support

• Work closely with store teams to ensure brand visibility and merchandising standards.

• Support new store openings, product launches, seasonal events, and in-store promotions.

• Coordinate with Marketing on campaigns, activations, and sponsorship opportunities.

D. Team Leadership

• Lead, motivate, and train the sales team (executives, coordinators, promoters).

• Conduct regular coaching sessions to improve product knowledge and sales skills.

• Oversee team scheduling, sales routes, and customer visit plans.

E. Inventory & Forecasting

• Collaborate with Supply Chain and Warehouse to forecast demand and manage stock levels.

• Monitor sell‑in and sell‑through performance to reduce aging stock.

• Plan product assortment based on seasonality and market trends.

F. Reporting & Administrative Tasks

• Prepare monthly sales analysis, forecast updates, and business reviews.

• Manage and monitor sales budgets, discounts, and incentives.

• Ensure compliance with company policies and retail partner requirements.

Requirements

Education & Experience

• Diploma or Degree in Business, Marketing, Sports Management, or related field.

• Minimum 3–5 years of sales experience in retail, FMCG, or sporting goods industry.

• Experience managing retail chains, distributors, or e‑commerce partners is preferred.

Skills & Competencies

• Strong sales and negotiation skills.

• Excellent communication and relationship‑management abilities.

• Analytical mindset with strong reporting and forecasting skills.

• Leadership capabilities with experience managing a team.

• Ability to work in a fast‑paced retail environment.

Personal Attributes

• Passion for sports and active lifestyle (advantage).

• Self‑driven, results‑oriented, and adaptable.

• Good interpersonal skills and collaborative mindset.

Key Performance Indicators (KPIs)

• Sales revenue achievement.

• Sell‑through performance & stock turnover.

• Key account growth.

• Team performance & productivity.

• Execution of merchandising and retail programs.