Sales Manager（Liquor）

DIGITAL COLLECTION TRADING PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading trading company in Singapore is seeking an individual to drive sales growth in Southeast Asia. The role involves developing and executing sales plans, expanding distributor channels, and providing market insights. Responsibilities include achieving sales targets, managing relationships with key accounts, and supporting regional operations. Candidates should possess strong negotiation skills and have the ability to analyze market trends. This position offers an excellent opportunity for those passionate about sales and market development.

Responsibilities

• Develop and execute sales plans for key SEA markets.
• Identify market opportunities and analyze sales performance.
• Achieve sales targets and market penetration goals.
• Expand distributors and retail partners.
• Lead negotiations and contract follow-ups.
• Monitor market trends and competitor activities.
• Conduct product training for partners.
• Resolve customer complaints and stock issues.

Job description

1. Drive Sales Growth in Southeast Asia

• Develop and execute sales plans for key SEA markets.
• Identify market opportunities, analyze sales performance, and adjust strategies accordingly.
• Achieve sales targets, revenue growth, and market penetration goals.

2. Channel Development & Management

• Expand distributors, wholesalers, F&B channels, convenience stores, and retail partners.
• Lead negotiations, quotations, contract follow-ups, and long-term partnership management.
• Maintain strong relationships with key accounts and ensure stable business growth.

3. Market Insights & Execution

• Monitor market trends, competitor activities, and consumer behavior across SEA.
• Work closely with the marketing team to support brand campaigns and market activations.
• Provide local market feedback and propose suitable product or pricing strategies.

4. Regional Operations Support

• Conduct product training and sales guidance for partners.
• Coordinate with supply chain teams for forecasting, replenishment, and delivery.
• Ensure stable pricing structure and manage cross-border price control.

5. Issue Handling & Business Coordination

• Resolve customer complaints, distributor conflicts, and stock issues.
• Handle unexpected cases in the region and provide timely solutions.