Sales Manager (FMCG) - MNC

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking a Sales Executive to develop and execute sales strategies targeting key customer segments in the food industry. The ideal candidate will have 3–5 years of B2B sales experience, focusing on bakery ingredients and food service solutions. Responsibilities include building customer relationships, preparing sales forecasts, and collaborating with marketing teams. This role requires a diploma or bachelor's degree in a relevant field and familiarity with CRM tools. Interested applicants should send their resume to [e-mail].

Qualifications

• 3–5 years of relevant B2B sales experience in bakery ingredients, gelato, food service, or FMCG sectors.
• Proven ability to manage key accounts and drive new business development.
• Willingness to travel locally for customer engagement.

Responsibilities

• Develop and execute sales strategies to achieve revenue targets.
• Build and maintain strong, long-term relationships with customers.
• Conduct stock forecasting and manage contracts.

Skills

B2B sales experience

Customer relationship management

Sales strategy development

Education

Diploma or Bachelor’s degree in Business, Food Science, or related discipline

Tools

SAP systems

Salesforce CRM

Job description

Responsibilities

Sales Strategy & Revenue Growth

• Develop and execute sales strategies to achieve and exceed revenue and market share targets in Singapore.
• Identify, prioritise, and grow key customer segments, including bakeries, F&B chains, distributors, hotels, and gelato shops.
• Prepare and present sales forecasts, business plans, and performance reports to senior management.

Business Development

• Prospect, engage, and convert new customers through effective lead generation and relationship‑building activities.
• Expand existing accounts through upselling and cross‑selling of relevant product lines.
• Collaborate closely with marketing and product teams to support promotions, product launches, and localised campaigns.

Customer Relationship Management

• Build and maintain strong, long‑term relationships with customers by understanding their business needs and challenges.
• Provide professional product consultation and technical advice on bakery, gelato, and food service solutions.
• Address customer feedback and resolve issues promptly to ensure high levels of customer satisfaction.

Customised Solutions & Product Application

• Partner with customers’ R&D teams to co‑develop menus and create customised ingredient formulations for seasonal and festive launches (e.g. Chinese New Year, Mid‑Autumn Festival, Christmas).
• Work with technical chefs to conduct product demonstrations and showcase practical applications of ingredients.

Market Intelligence

• Monitor industry trends, competitor activities, pricing movements, and relevant regulatory developments in the Singapore food market.
• Translate market insights into actionable strategies to support business growth and product development.

Sales Operations & Reporting

• Conduct stock forecasting to ensure optimal inventory levels.
• Prepare quotations, negotiate commercial terms, manage contracts, and oversee order fulfilment processes.
• Maintain accurate sales documentation and update CRM systems (e.g. Salesforce) in a timely manner.
• Represent the company at trade shows, industry events, and customer meetings.

Requirements

• Diploma or Bachelor’s degree in Business, Food Science, Marketing, or a related discipline (preferred).
• 3–5 years of relevant B2B sales experience in bakery ingredients, gelato/dairy, food service, or related FMCG sectors.
• Proven ability to manage key accounts and drive new business development.
• Familiarity with SAP systems and sales reporting/CRM tools is an advantage.
• Willingness to travel locally as required for customer engagement.

How to Apply

Interested applicants, kindly send your resume in MS WORD format to [e-mail] or please click on “Apply Now” and provide the below details in your resume.

• Last drawn salary
• Expected salary
• Notice period
• Reason for leaving

We regret only shortlisted candidates will be notified.

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