sales Manager

VPL IMPORTS AND EXPORTS PTE. LTD.; Singapore; On-site; SGD 55,000 - 75,000; Full time

Job summary

A leading import-export company in Singapore is seeking a marketing professional to oversee and execute their marketing strategy. The role involves planning creative digital marketing campaigns, managing budgets, and ensuring brand consistency across all touchpoints. Applicants should have a strong background in SEO and SEM, with experience in developing strategies for lead generation. Collaborating with various departments is essential for successful campaign execution. This position offers an opportunity to impact the company's overall marketing performance.

Qualifications

• Strong understanding of digital marketing strategies including SEO, SEM, and social media.
• Experience in managing marketing budgets effectively.
• Ability to develop comprehensive brand guidelines.

Responsibilities

• Oversee strategic planning and execution of marketing calendar.
• Plan and execute digital marketing campaigns for lead generation.
• Collaborate with various departments for campaign execution.

Job description

• Oversee in strategic planning and making sure timely execution of overall Marketing Calendar.
• Plan and execute creative. effective digital marketing campaigns including SEO, SEM, display advertising, social media and email marketing for lead generation.
• Develop strategy for online and offline marketing.
• Work with E-commerce to combine all digital marketing with offline activities.
• Develop Public Relation strategy and plan, manage media, and develop press release as part of overall brand building.
• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials.
• Monitor marketing budget with accountability for growth in marketing efficiency and return of investment.
• Develop and maintain brand guidelines, ensuring consistency across all brand touchpoints.
• To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.
• Ad-hoc administrative work as required by the company.