Contribute to the elaboration of the relevant and harmonized marketing strategy for your specific franchises and the region
Communicate guidelines on launch potentials
Implement the marketing plans and strategies
Relay and explain the corporate vision, regional objectives, and strategies to local teams
Initiate, build and communicate omnichannel activation plans for your franchises in collaboration with the regional team
Interact and support markets in the implementation of the strategy: review market strategies, 360 launch activations, forecasts, merchandising items, and samples for novelties as well as for basic catalog support
Follow up on the implementation of the strategies for your franchises
Build strong partnerships with local teams to collect needs and requests and assess their relevance.
Recommend adapted action plans when necessary
Do a thorough and regular analysis of the Fragrance category to build strategic recommendations
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