Sales Manager

YSQ International Pte Ltd; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading FMCG firm in Singapore seeks an experienced professional to drive distributor management and sales strategies. The ideal candidate will have over 10 years’ experience in the FMCG sector, with a strong background in RTM execution and distributor relations. This role emphasizes market penetration and revenue growth through effective team collaboration and strategic planning.

Qualifications

• Minimum of 10 years working experience in the FMCG industry.
• Proven experience in RTM execution and Key Account/Distributor Management.
• Experience in the tobacco industry is an advantage.

Responsibilities

• Plan and execute the individual countries’ RTM model.
• Manage and build distributor relationships.
• Monitor and enhance distributor performance.
• Develop business support and market strategies.

Skills

Distributor management

Sales strategy development

Market penetration

FMCG industry knowledge

Growth hacking

Education

Bachelor's degree in Marketing or Business

Tools

Microsoft Office

Job description

Roles & Requirements:

• Work with relevant end‑market leads to plan, conceptualize and execute the individual countries’ RTM model focusing on distributor and field force development and management.
• Responsible for acquiring, managing, and building new or existing distributors within assigned territories.
• Responsible for driving distributors and markets of charge, towards company’s revenue and profit goals.
• Collaborate with end‑market Sales Directors on distributor target setting, market and product penetration success, key account retention rates, product launches and short/mid/long‑term sell through strategies.
• Development of workflow, controls SOP, policies and processes and ensure alignment across distributors for increased efficiency, and maximum revenue returns.
• Responsible on monitoring, quantifying, and providing reports on Distributor performances, while seeking out gaps/weaknesses and strengthening them.
• Work with end‑market leads to build a pipeline of potential distributors in unexplored markets and markets with white spaces.
• Explore best practices from industry and cross industry and develop/share distributor database management tools and toolkits for country to adapt and use.
• Provide key business support for assigned territories, focusing on the entire product life cycle, from conception to production to product launch and product maturity.
• Provide key intelligence to existing distributors, and management of their sales processes
• Manage and build new or existing distributors within assigned territories with product sell‑through as top priority, ultimately translating into revenues.
• A change agent and a catalyst for growth – Not a stranger to growth‑hacking brands and products into uncharted markets.>
• Own the ‘order‑to‑cash’ process on assigned markets.
• Other ad‑hoc assignments by reporting superior.

Requirements:

• A bachelor’s degree or post‑graduate diploma in Marketing, Business, or equivalent. Polytechnic Diplomas or lower may be considered with corresponding working experience.
• Minimum of 10 years working experience within the FMCG industry in a sales and distributor management capacity.
• Experience within the tobacco industry would be an advantage.
• Proven experience in RTM execution, Key Account/Distributor Management,
• Proven history of growing, building, managing sizeable portfolios
• Proficient in Microsoft Office