Sales Executive (Fresh Produce Wanted) @Lim Chu Kang (Office)

Recruit Now; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A recruiting agency in Singapore is seeking a Sales Executive for Fresh Produce. The successful candidate will build relationships across diverse customer segments, manage key accounts, and achieve sales targets. A strong background in FMCG distribution and networking within the restaurant industry is essential for this role. Competitive remuneration package offered.

Qualifications

• Minimum 2 years as a Sales Executive with experience in Fresh Produce.
• Hands-on experience with FMCG distribution and marketing strategies.
• Proficient in Microsoft Office applications.

Responsibilities

• Build market presence across customer segments.
• Manage relationships with FMCG distributors and retailers.
• Execute sales strategies to achieve monthly targets.

Skills

Sales and marketing strategies

Customer relationship management

Networking with restaurants

Pipeline development

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

Sales Executive (Fresh Produce)

Up till $3500 Basic + $300 Monthly Transport Allowance + Monthly Incentives + Variable Bonus

5.5 days work week: Monday to Friday, 8.30am to 6pm and Saturday, 8.30am to 12.30pm or 12.30pm to 6pm

Responsibilities

• A field sales role that builds market presence across multiple customer segments through relationship building, pipeline development, and revenue achievement.
• B2B Sales — FMCG distributors, hotels, restaurants, F&B chains
• Wet Market Channel — Mom-and-pop stores, traditional retailers, market stalls
• Account Management — Customer retention, upselling, relationship building
• Identify and qualify prospects across target segments
• Execute outbound prospecting campaigns
• Maintain healthy pipeline with 3x coverage ratio
• Track all activities in CRM system
• Develop portfolio of mom-and-pop stores and market stalls
• Build relationships with traditional retailers
• Adapt sales approach for smaller-scale customers
• Manage high-volume, lower-value transactions efficiently
• Build trusted partnerships with key accounts
• Conduct regular account reviews
• Resolve issues proactively with operations support
• Drive account growth through upselling and cross-selling
• Execute sales strategy and close deals
• Aim to achieve monthly and quarterly sales targets
• Forecast accurately based on pipeline analysis
• Collaborate with operations on demand planning

Requirements

• 2 years as a Sales Executive, with hands-on experience in sales and marketing strategies and tactics in Fresh Produce
• Experience in FMCG distribution, hotels, restaurants, or F&B chains; knowledge of the local vegetable / F&B / FMCG market preferred (Fresh Produce)
• Proficient in Microsoft Office (Excel, Word, PowerPoint)
• Existing network with restaurants, hotels, or wet market clients