Sales Executive (Fresh Produce Wanted!)

Recruit Now; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A recruitment firm is seeking a Sales Executive specializing in Fresh Produce to build market presence and manage accounts. The ideal candidate has at least 2 years of experience in sales, particularly with FMCG distributors and restaurants. Responsibilities include driving sales growth, managing customer relationships, and achieving sales targets in a dynamic environment. A competitive salary with incentives is offered.

Benefits

Monthly transport allowance

Monthly incentives

Variable bonus

Qualifications

• 2 years as a Sales Executive, ideally in Fresh Produce.
• Experience in FMCG, hotels, or restaurants preferred.
• Existing network with local businesses is valuable.

Responsibilities

• Build market presence through relationship building.
• Execute outbound prospecting and maintain sales pipeline.
• Achieve monthly and quarterly sales targets.

Skills

Sales strategies

Relationship building

Account management

B2B Sales

CRM systems

Market presence building

Tools

Microsoft Office (Excel, Word, PowerPoint)

Job description

Sales Executive (Fresh Produce Wanted!!)

Up till $3500 Basic + $300 Monthly Transport Allowance + Monthly Incentives + Variable Bonus

5.5 days work week: Monday to Friday, 8.30am to 6pm and Saturday, 8.30am to 12.30pm or 12.30pm to 6pm

Responsibilities

• A field sales role that builds market presence across multiple customer segments through relationship building, pipeline development, and revenue achievement.
• B2B Sales — FMCG distributors, hotels, restaurants, F&B chains
• Wet Market Channel — Mom-and-pop stores, traditional retailers, market stalls
• Account Management — Customer retention, upselling, relationship building
• Identify and qualify prospects across target segments
• Execute outbound prospecting campaigns
• Maintain healthy pipeline with 3x coverage ratio
• Track all activities in CRM system
• Develop portfolio of mom-and-pop stores and market stalls
• Build relationships with traditional retailers
• Adapt sales approach for smaller-scale customers
• Manage high-volume, lower-value transactions efficiently
• Build trusted partnerships with key accounts
• Conduct regular account reviews
• Resolve issues proactively with operations support
• Drive account growth through upselling and cross-selling
• Execute sales strategy and close deals
• Achieve monthly and quarterly sales targets
• Forecast accurately based on pipeline analysis
• Collaborate with operations on demand planning

Requirements

• 2 years as a Sales Executive, with hands‑on experience in sales and marketing strategies and tactics in Fresh Produce
• Experience in FMCG distribution, hotels, restaurants, or F&B chains; knowledge of the local vegetable / F&B / FMCG market preferred (Fresh Produce)
• Proficient in Microsoft Office (Excel, Word, PowerPoint)
• Existing network with restaurants, hotels, or wet market clients