Sales Executive (Fresh Produce)

Recruit Now; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading recruitment agency is seeking an experienced Sales Executive in Singapore. You will focus on building relationships and managing accounts within the FMCG distribution and Fresh Produce market. The ideal candidate should have at least 2 years of experience in sales and marketing strategies, as well as a proficient understanding of the local market. Competitive compensation and monthly incentives are provided.

Benefits

Monthly transport allowance

Variable bonus

Qualifications

• At least 2 years as a Sales Executive with hands-on experience in Fresh Produce.
• Experience in FMCG distribution, hotels, restaurants, or F&B chains.

Responsibilities

• Build market presence through relationship building and pipeline development.
• Manage B2B sales and account management.
• Drive account growth through upselling and cross-selling.

Skills

Sales and marketing strategies

Customer relationship management

Networking with restaurants and hotels

Proficiency in Microsoft Office

Job description

Up till $3500 Basic + Monthly Incentives + Variable Bonus

Monthly Transport Allowance Provided

Welly Established Company

Experience in FMCG distribution, hotels, restaurants, or F&B chains; knowledge of the local vegetable / F&B / FMCG market preferred (Fresh Produce)

RESPONSIBILITIES

• A field sales role that builds market presence across multiple customer segments through relationship building, pipeline development, and revenue achievement.
• B2B Sales – FMCG distributors, hotels, restaurants, F&B chains
• Wet Market Channel – Mom-and-pop stores, traditional retailers, market stalls
• Account Management – Customer retention, upselling, relationship building
• Identify and qualify prospects across target segments
• Execute outbound prospecting campaigns
• Maintain healthy pipeline with 3x coverage ratio
• Track all activities in CRM system
• Develop portfolio of mom-and-pop stores and market stalls
• Build relationships with traditional retailers
• Adapt sales approach for smaller-scale customers
• Manage high-volume, lower-value transactions efficiently
• Build trusted partnerships with key accounts
• Conduct regular account reviews
• Resolve issues proactively with operations support
• Drive account growth through upselling and cross-selling
• Execute sales strategy and close deals
• Achieve monthly and quarterly sales targets
• Forecast accurately based on pipeline analysis
• Collaborate with operations on demand planning

REQUIREMENTS

• At least 2 years as a Sales Executive, with hands‑on experience in sales and marketing strategies and tactics in Fresh Produce
• Experience in FMCG distribution, hotels, restaurants, or F&B chains; knowledge of the local vegetable / F&B / FMCG market preferred (Fresh Produce)
• Proficient in Microsoft Office (Excel, Word, PowerPoint)
• Existing network with restaurants, hotels, or wet market clients

OTHER INFORMATION

Working Days/Hours : 5.5 days (Monday to Saturday)

Please indicate the below information in your resume:

• Reason(s) for leaving
• Availability to commence work

We regret only short listed candidate will be notified. All applications will be treated with the strictest confidence.

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