Sales Executive (Fresh Produce)

MEOD PTE. LTD.; Singapore; On-site; SGD 35,000 - 50,000; Full time

Job summary

A fast-growing urban farming company in Singapore seeks a passionate Sales Executive. This role involves driving B2B sales growth, managing customer relationships, and requiring 2+ years in FMCG or fresh produce sales. The ideal candidate is proactive, skilled in communication, and enjoys fieldwork. Offers competitive salary, transport allowance, and growth opportunities.

Benefits

Competitive base salary

Performance-based incentives

Transport allowance (SGD 300/month)

Career progression opportunities

Qualifications

• Minimum 2 years’ experience in fresh produce, F&B supply, hotels, restaurants or FMCG sales.
• Familiar with local vegetable, food distribution, or wet market channels.
• Proficient in English; multilingual ability is an advantage.

Responsibilities

• Drive B2B sales growth by engaging distributors and clients.
• Strengthen relationships with wet market vendors and retailers.
• Respond to customer inquiries and conduct monthly check-ins.
• Achieve sales targets with prepared quotations and order tracking.
• Gather market insights and feedback for business growth.

Skills

Strong communication

Negotiation skills

Relationship-building skills

Education

Secondary or Diploma in Marketing, Business Administration, or related field

Tools

Microsoft Office (Excel, Word, PowerPoint)

Job description

Join MEOD Pte Ltd, a fast-growing urban farming and fresh produce company dedicated to bringing premium, locally grown vegetables from our Kranji farm to restaurants, distributors, and markets across Singapore.

We’re looking for a hands-on Sales Executive who’s passionate about fresh produce, local food networks, and relationship-driven sales. This role is ideal for someone with experience in the F&B supply chain, wet market, or FMCG fresh produce sector — who enjoys being out in the field, meeting customers, and driving business growth.

Location: Singapore (MEOD Farm – Neo Tiew, Kranji + field sales)

Employment Type: Full-time, Permanent

Work Schedule:

• 5.5 days’ work week (alternate Saturdays on a shift basis - Half Day)
• Monday to Friday, 8:30 AM – 6:00 PM

Eligibility: Open to Singaporeans and Malaysians

Start Date: Immediate

What You’ll Do

1. Drive B2B Sales Growth

• Engage distributors, wholesalers, hotels, restaurants, and F&B chains to expand MEOD’s market presence.
• Present our farm-fresh produce and sustainability value proposition to potential partners.
• Research and approach potential customers (B2B or wet market)
• Update CRM with customer data, notes, and follow-ups while following up on all leads within 48 hours

2. Strengthen Wet Market & Retail Networks

• Build strong relationships with wet market vendors, mom-and-pop grocers, and local retailers.
• Ensure consistent supply, good customer service, and repeat orders.

3. Manage Customer Relationships

• Respond to customer inquiries same day and conduct monthly check-ins with active customers
• Coordinate with operations to resolve delivery or quality issues quickly.
• Recommend new products and monitor account performance.
• Flag payment delays to management

4. Achieve Sales Targets

• Work with manager on monthly targets and pricing
• Prepare quotations, confirm orders, and track fulfilment
• Provide weekly updates on progress and forecasts proactively to meet targets

5. Stay Close to the Market

• Participate in farm tours and product training (quarterly and represent MEOD professionally at all meetings).
• Gather market insights, pricing trends, and competitor updates and feedback regularly to support business growth.

Candidate Requirements

• Education: Secondary or Diploma in Marketing, Business Administration, or related field
• Experience: Minimum 2 years’ experience in fresh produce, F&B supply, hotels, restaurants or FMCG sales
• Industry Background: Familiar with local vegetable, food distribution, or wet market channels
• Skills: Strong communication, negotiation, and relationship-building skills
• Technical Skills: Proficient in Microsoft Office (Excel, Word, PowerPoint)
• Languages: English (mandatory); multilingual ability is an advantage
• Work Style: Proactive, trustworthy, and enjoys working independently in a fast-paced, field-oriented environment

What We Offer

• Competitive base salary and performance-based incentives
• Transport allowance (SGD 300/month)
• Career progression opportunities in a fast-growing company
• A chance to be part of a team that’s transforming Singapore’s local food scene