Sales Executive (Fresh Produce)

THYE CHUAN ENGINEERING CONSTRUCTION CO. PTE LTD; Singapore; On-site; SGD 36,000 - 50,000; Full time

Job summary

A local urban farming company in Singapore is seeking a passionate Sales Executive to drive B2B sales growth in the fresh produce sector. The ideal candidate will have at least 2 years of experience in FMCG sales, strong communication skills, and a proactive approach to managing customer relationships. This position offers competitive salary, performance incentives, and career progression opportunities.

Benefits

Competitive base salary

Transport allowance (SGD 300/month)

Performance-based incentives

Career progression opportunities

Qualifications

• Minimum 2 years’ experience in fresh produce or FMCG sales.
• Familiar with local vegetable and food distribution channels.
• Proactive and trustworthy work style in a fast-paced environment.

Responsibilities

• Engage distributors and restaurants to expand market presence.
• Build relationships with wet market vendors and retailers.
• Respond to customer inquiries and resolve issues quickly.
• Prepare quotations and track order fulfillment.

Skills

Strong communication skills

Negotiation skills

Relationship-building skills

Education

Secondary or Diploma in Marketing, Business Administration

Tools

Microsoft Office (Excel, Word, PowerPoint)

Job description

Join MEOD Pte Ltd, a fast-growing urban farming and fresh produce company, dedicated to bringing premium, locally grown vegetables from our Kranji farm to restaurants, distributors, and markets across Singapore.

We’re looking for a hands-on Sales Executive who’s passionate about fresh produce, local food networks, and relationship-driven sales. This role is ideal for someone with experience in the F&B supply chain, wet market, or FMCG fresh produce sector — who enjoys being out in the field, meeting customers, and driving business growth.

Location:

Singapore (MEOD Farm – Neo Tiew, Kranji + field sales)

Employment Type:

Full-time, Permanent

Work Schedule:

• 5.5 days’ work week (alternate Saturdays on a shift basis - Half Day)
• Monday to Friday, 8:30 AM – 6:00 PM Eligibility: Open to Singaporeans and Malaysians Start Date: Immediate

What You’ll Do

1. Drive B2B Sales Growth

• Engage distributors, wholesalers, hotels, restaurants, and F&B chains to expand MEOD’s market presence.
• Present our farm-fresh produce and sustainability value proposition to potential partners.
• Research and approach potential customers (B2B or wet market)
• Update CRM with customer data, notes, and follow-ups while following up on all leads within 48 hours

2. Strengthen Wet Market & Retail Networks

• Build strong relationships with wet market vendors, mom-and-pop grocers, and local retailers.
• Ensure consistent supply, good customer service, and repeat orders.

3. Manage Customer Relationships

• Respond to customer inquiries same day and conduct monthly check-ins with active customers
• Coordinate with operations to resolve delivery or quality issues quickly.
• Recommend new products and monitor account performance.
• Flag payment delays to management

4. Achieve Sales Targets

• Work with manager on monthly targets and pricing
• Prepare quotations, confirm orders, and track fulfilment
• Provide weekly updates on progress and forecasts proactively to meet targets

5. Stay Close to the Market

• Participate in farm tours and product training (quarterly and represent MEOD professionally at all meetings).
• Gather market insights, pricing trends, and competitor updates and feedback regularly to support business growth.

Candidate Requirements

• Education: Secondary or Diploma in Marketing, Business Administration, or related field
• Experience: Minimum 2 years’ experience in fresh produce, F&B supply, hotels, restaurants or FMCG sales
• Industry Background: Familiar with local vegetable, food distribution, or wet market channels
• Skills: Strong communication, negotiation, and relationship-building skills
• Technical Skills: Proficient in Microsoft Office (Excel, Word, PowerPoint)
• Languages: English (mandatory); multilingual ability is an advantage
• Work Style: Proactive, trustworthy, and enjoys working independently in a fast-paced, field-oriented environment

What We Offer

• Competitive base salary and performance-based incentives
• Transport allowance (SGD 300/month)
• Career progression opportunities in a fast-growing company
• A chance to be part of a team that’s transforming Singapore’s local food scene