Sales Executive (Foodservice & Wholesale) – Fresh Soy Milk

The Soy Company Pte Ltd; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A food and beverage manufacturer in Singapore is seeking a Sales Executive to drive sales of fresh soy milk across wholesale, restaurant, and catering sectors. The ideal candidate should have 1–3 years of sales experience and strong communication skills. Responsibilities include identifying new customer accounts, managing existing key accounts, and meeting sales targets. An understanding of the local market is advantageous. This position requires independent, results-driven individuals who can conduct on-ground sales activities.

Qualifications

• 1–3 years of experience in sales, preferably in F&B, FMCG, foodservice, or beverage industry.
• Strong network or understanding of Singapore’s wholesale/foodservice/restaurant scene is an advantage.
• Independent, self-motivated, and results-driven.

Responsibilities

• Identify and target new wholesale, restaurant, catering and distributor accounts.
• Drive sales of fresh soy milk and other soy-based products.
• Meet and exceed monthly sales targets.

Skills

Sales experience

Negotiation skills

Communication skills

Business development

Job description

About the Company:

We are a fast-growing food & beverage manufacturer specialising in fresh soy milk produced with high-quality soybeans and advanced production technology. As we expand our external sales channels, we are looking for a driven and independent Sales Executive to grow our footprint in the wholesale, restaurant, catering sectors.
Current location at Paya Lebar, candidate should be willing to relocate to 14 Senoko Way (Near Sembawang) at the end of Q1 2026.

About the Role:

The Sales Executive will be responsible for identifying, acquiring, and managing wholesale, restaurant and catering customers across Singapore. This role requires strong business development capabilities, on-ground field sales activities, and relationship management with buyers, chefs, procurement teams, and distributors.

Key Responsibilities:

1. Business Development & Lead Generation

• Identify and target new wholesale, restaurant, catering and distributor accounts.

• Conduct field visits, cold calls, and product presentations to potential customers.

• Build and maintain a strong pipeline of qualified leads.

2. Sales & Account Management

• Drive sales of our fresh soy milk and other soy-based products.

• Negotiate pricing, terms, and delivery requirements with customers.

• Manage key accounts, ensuring consistent order volume and high customer satisfaction.

• Work with operations and logistics teams to ensure smooth deliveries.

3. Market Insights & Strategy

• Track competitor activities, pricing, and customer preferences.

• Provide feedback to product and management teams to support new product development and market strategy.

4. Performance Tracking

• Meet and exceed monthly sales targets.

• Prepare weekly reports on leads, visits, sales performance, and customer issues.

Requirements:

• 1–3 years of experience in sales (preferably F&B, FMCG, foodservice, or beverage industry).

• Strong network or understanding of Singapore’s wholesale/foodservice/restaurant scene is an advantage.

• Able to perform on-ground sales and conduct daily customer visits.

• Excellent communication, negotiation, and presentation skills.

• Independent, self-motivated, and results-driven.