Sales Executive - (Food Industry – HORECA / West)

LINKEDGE INTERNATIONAL PTE. LTD.; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A leading foodservice distributor in Singapore is seeking a Sales Executive focused on the HORECA sector. The role involves developing sales strategies, managing customer relationships, and driving business development. The ideal candidate has 3-5 years of FMCG sales experience, a strong understanding of foodservice operations, and excellent communication skills. This is a permanent position offering a competitive compensation package, including a basic salary, transportation allowance, and incentives.

Benefits

Transportation allowance

Incentives

Annual wage supplement

Qualifications

• 3-5 years of experience in FMCG sales, preferably in HORECA.
• Strong understanding of foodservice operations and customer buying behaviour.
• Proficient in sales planning and performance analysis.

Responsibilities

• Develop and execute sales strategies tailored to HORECA channels.
• Identify and pursue new business opportunities within the HORECA sector.
• Build long-term relationships with key accounts and decision-makers.

Skills

Sales strategy development

Customer relationship management

Negotiation skills

Communication skills

Analytical skills

Education

Polytechnic Diploma or Bachelor's degree in Business or Marketing

Tools

CRM systems

Job description

Overview

Job Title: Sales Executive (Food Industry – HORECA / West)

Company: Foods Distributor

Employment Type: Permanent, 5-day work week

Compensation: Basic Salary + Transportation Allowance + Incentives + AWS

Note: Prior experience in HORECA is mandatory.

Responsibilities

Key Responsibilities:

Sales Strategy & Planning

• Develop and execute sales strategies tailored to HORECA channels.
• Create targeted sales plans based on buyer segmentation and market trends.
• Monitor sales channels, analyze competitor activity, and identify market opportunities.
• Track performance metrics and recommend improvements to drive growth.

Business Development

• Identify and pursue new business opportunities within the HORECA sector.
• Build and maintain a strong pipeline of leads and prospects.
• Develop acquisition plans to onboard new customers and expand market share.
• Collaborate with marketing to support promotional campaigns and product launches.

Account Management

• Understand customer needs and present tailored sales proposals.
• Manage the full sales cycle from lead generation to deal closure.
• Ensure timely follow-up and resolution of customer inquiries and issues.
• Monitor payment collections and maintain account health.

Customer Relationship Management

• Build long-term relationships with key accounts and decision-makers.
• Implement customer retention strategies and loyalty programs.
• Leverage CRM tools to track interactions and improve customer experience.
• Use feedback and data insights to support product development and service enhancements.

Operational Excellence

• Coordinate with internal teams (supply chain, finance, warehouse) to ensure smooth order fulfillment.
• Maintain accurate sales records and prepare regular reports for management.
• Ensure compliance with company policies and industry regulations.
• Participate in trade shows, industry events, and customer visits as needed.

Qualifications

• Minimum Polytechnic Diploma or bachelor’s degree in business, Marketing, or related field.
• At least 3–5 years of experience in FMCG sales, with proven success in the HORECA segment.
• Strong understanding of foodservice operations and customer buying behaviour.
• Proficient in sales planning, forecasting, and performance analysis.
• Familiarity with CRM systems and digital sales tools.
• Excellent communication, negotiation, and interpersonal skills.
• Self-motivated, results-driven, and able to work independently.
• Ability to manage multiple accounts and prioritize effectively.
• Possess a valid driver’s license/motorcycle driving license and willing to travel locally