Sales Executive

PLC AUTOMATION PTE LTD; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading automation solutions provider in Singapore is seeking a Sales Executive to generate new business in industrial automation. The ideal candidate will have a diploma or degree in a related field, a minimum of 2 years of sales experience, and a strong technical understanding of automation products. The role includes cold calling, client visits, and achieving sales targets. This position offers a competitive salary with incentives and a clear growth path.

Benefits

Competitive base salary

Strong sales incentives

Ongoing technical training

Qualifications

• Minimum 2 years of direct sales experience in industrial automation or technical B2B products.
• Proven ability in cold calling and new business development.
• Good understanding of PLCs, drives, SCADA, sensors, and industrial systems.

Responsibilities

• Actively generate new leads through cold calls, emails, site visits, and networking.
• Identify and qualify sales opportunities across manufacturing and industrial sectors.
• Prepare quotations, technical proposals, and follow through to deal closure.
• Achieve monthly sales targets.

Skills

Cold calling

Business development

Technical understanding

Strong communication

Education

Diploma or Degree in Electrical / Mechatronics / Engineering / Business Admin

Job description

We are looking for a Sales Executive who is driven, disciplined, and confident in developing new business from the ground up. This role is not account management; it’s a hunting role that requires persistence, technical understanding, and strong communication skills.

Cold calling, client visits, and follow-ups are core parts of this job. You’ll be responsible for identifying prospects, building relationships, and closing deals in industrial automation.

Responsibilities

• Actively generate new leads through cold calls, emails, site visits, and networking.
• Identify and qualify sales opportunities across manufacturing and industrial sectors.
• Understand client requirements and propose suitable PLC, HMI, drive, and control solutions.
• Prepare quotations, technical proposals, and follow through to deal closure.
• Achieve monthly sales targets.

Requirements

• Diploma or Degree in Electrical / Mechatronics / Engineering / Business Admin (or similar).
• Minimum 2 years of direct sales experience in industrial automation or technical B2B products.
• Proven ability in cold calling and new business development (not account farming).
• Good understanding of PLCs, drives, SCADA, sensors, and industrial systems.
• Confident communicator, self-motivated, and results-oriented.

What We Offer

• Competitive base salary + strong sales incentives.
• Clear growth path and ongoing technical training.
• Supportive team with engineering and technical backup.

Only candidates with proven sales hunting experience will be considered. This is a sales role (not engineering role).