Sales Executive

HICC PTE. LTD.; Singapore; On-site; SGD 30,000 - 50,000; Full time

Job summary

A pet wellness company is seeking a Sales Executive in Singapore to manage key retail and distributor accounts. The role involves achieving sales targets, developing business opportunities, and ensuring excellent customer engagement. Candidates should have a diploma in a relevant field and 1–3 years of sales experience, preferably in FMCG or pet care.

Qualifications

• 1–3 years of experience in FMCG, pet care, or related consumer product sales.
• Proven sales and negotiation skills with a good understanding of retail operations.
• Passionate about pets and familiar with Singapore's pet retail landscape.

Responsibilities

• Manage and grow assigned retail, distributor, and online accounts.
• Achieve monthly sales targets and maximize brand visibility.
• Build and maintain strong relationships with retail partners.

Skills

Sales and negotiation

Communication skills

Relationship building

Self-driven

Problem-solving

Education

Diploma or Degree in Business, Sales, Marketing, or related field

Tools

Microsoft Office (Excel, PowerPoint)

Job description

Handy for Humans, Perfect for Pets.

HICC Pet® stands for “Health Innovations for Cleaner, Comfier Pets.” Headquartered in the United States with an APAC office in Singapore, we specialize in pet wellness and grooming products.

The Sales Executive will manage key retail and distributor accounts, develop new business opportunities, and ensure excellent in-store execution and customer engagement to strengthen HICC Pet’s market presence.

Key Responsibilities

Sales & Account Management

• Manage and grow assigned retail, distributor, and online accounts (e.g., pet stores, grooming salons, vet clinics, and e-commerce partners).
• Achieve monthly sales targets, focusing on volume growth, product listings, and brand visibility.
• Identify new business opportunities, secure new retail placements, and expand coverage in the Singapore pet care market.
• Negotiate listings, pricing, and promotions with customers to maximize sell-in and sell-through.
• Monitor sales performance, analyze trends, and prepare regular sales reports and forecasts.

Trade & Merchandising Execution

• Ensure products are well stocked, rotated, and displayed according to HICC Pet merchandising standards.
• Preparation of goods and delivery to resellers.
• Implement and monitor in-store promotions, sampling activities, and POSM placement.
• Conduct regular store visits to review stock levels, pricing, and competitor activities.
• Collaborate with the operations and marketing teams to ensure timely delivery of goods and smooth execution of campaigns.

Customer Engagement & Support

• Build and maintain strong relationships with retail partners, store staff, and distributors.
• Provide product education and demonstrations where relevant.
• Handle customer feedback and resolve issues in a professional and timely manner.
• Support pet events, roadshows, and brand activations when required.

Collaboration & Reporting

• Work closely with marketing to align sales plans with brand campaigns and seasonal activities.
• Coordinate with logistics/warehouse for stock movement, delivery schedules, and returns.
• Submit weekly activity reports, sales updates, and key market feedback.

Requirements

• Diploma or Degree in Business, Sales, Marketing, or related field preferred.
• 1–3 years of experience in FMCG, pet care, or related consumer product sales.
• Proven sales and negotiation skills with a good understanding of retail operations.
• Passionate about pets and familiar with Singapore’s pet retail landscape (advantageous).
• Self-driven, proactive, and able to work independently.
• Strong communication, presentation, and relationship-building skills.
• Proficient in Microsoft Office (Excel, PowerPoint) and basic sales reporting tools.
• Possess own vehicle or mode of transport for customer visits and delivery of orders.