Sales Engineer (Industrial Automation)

PLC AUTOMATION PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading automation solutions provider in Singapore is seeking driven sales professionals with a technical edge. This sales-focused role emphasizes developing new business opportunities and maintaining strong client relationships. Ideal candidates will have experience in industrial automation and possess strong communication, presentation, and negotiation skills. The position offers a stable salary, performance-based commissions, and opportunities for international exposure and travel.

Benefits

Stable base salary

Performance-based commission

Career growth opportunities

Exposure to international markets

Opportunities to travel quarterly

Qualifications

• Proven sales experience in industrial automation or technical products preferred.
• Strong communication and negotiation skills are crucial.
• Ability to work independently and part of a team.

Responsibilities

• Identify and develop new business opportunities.
• Build and maintain strong client relationships.
• Deliver effective sales presentations and proposals.
• Achieve or exceed monthly sales targets.
• Track customer needs and market trends.

Skills

Strong communication skills

Presentation skills

Negotiation skills

Sales-driven mindset

Proficiency in MS Office

Familiarity with industrial automation brands

Tools

CRM tools

Job description

SALES

We7re expanding and looking for driven sales professionals with a technical edge. This is not a typical engineering role, your core focus is sales. You7ll use your understanding of industrial automation and technical products to build trust, open doors, and close deals.

Key Responsibilities

• Identify and develop new business opportunities in assigned markets.
• Build and maintain strong, long-term client relationships.
• Deliver effective sales presentations, proposals, and quotations.
• Consistently achieve or exceed monthly sales and activity targets.
• Track customer needs, market trends, and competitor activity.
• Work with internal teams to ensure smooth delivery and customer satisfaction.
• Maintain accurate records of client interactions and sales activities.

Requirements

• Proven sales experience (industrial automation, electronics, or technical products is an advantage).
• Strong communication, presentation, and negotiation skills.
• Sales-driven mindset: proactive, resilient, and target-focused.
• Ability to work independently while being a team player.
• Proficiency in MS Office and CRM tools.
• Familiarity with brands like ABB, Allen Bradley, Siemens, Schneider, Yaskawa, Omron, etc. is a plus.
• Exposure to industries such as oil & gas, FMCG, manufacturing, marine & offshore, or pharmaceuticals is an advantage.

What We Offer

• Stable base salary with a clear, performance-based commission structure.
• Career growth opportunities in a company at a high-growth stage.
• Exposure to international markets.
• A collaborative, supportive work environment.
• Opportunities to travel quarterly for exhibitions and industry events.

Note: This is a sales-focused role with a technical component. Sales is the core of this position.