Sales Director

HELIX LEISURE PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A dynamic equipment solutions firm in Singapore is seeking a seasoned sales professional with 5+ years of B2B experience. This role focuses on developing new markets and establishing key accounts in APAC. The ideal candidate is self-driven and comfortable with complex sales processes, ready to travel extensively across the region. This is a unique opportunity to lead the next growth chapter with substantial freedom to innovate.

Qualifications

• 5+ years in B2B sales, especially with high-value products.
• Ability to build relationships from a cold start.
• Comfortable navigating complex decision-making.
• Self-driven and resourceful in new market development.

Responsibilities

• Develop a validated sales approach for consistent wins.
• Build and secure a growing pipeline through prospecting.
• Establish key accounts for scalable growth in APAC.

Skills

B2B sales experience

Communication skills

Negotiation skills

Market prospecting

Cultural adaptability

Job description

What We’re Looking For

• 5+ years in B2B sales, with experience in high-value, lower-volume products (location-based equipment, industrial equipment, capital goods, specialty solutions, etc.).
• Proven ability to hunt, open markets, and build relationships from a cold start.
• Comfortable with longer sales cycles and navigating complex decision-making processes.
• Resourceful, self-driven, and energized by building something new without a playbook.
• Strong communication and negotiation skills; able to adapt across diverse APAC cultures.
• Willingness to travel extensively across the region.

What Success Looks Like

• A validated, repeatable sales approach that delivers consistent wins.
• A growing pipeline built from your own prospecting and market development.
• Key accounts secured and the foundation laid for scalable growth in APAC.

Why Join Us

This is not a maintenance role. It’s a rare opportunity to pioneer LAI Games’ next growth chapter in APAC, with the backing of a global brand and the freedom to shape the model that works. If you thrive on opening markets and proving what’s possible, we want to talk.