Sales Coordinator - Marcomms (Resort/Hotel)

Banyan Tree Hotels & Resorts; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury resort company in Singapore is seeking a detail-oriented Marketing Communication Sales Coordinator to enhance its brand presence. Responsibilities include developing engaging content, managing social media channels, executing marketing campaigns, and conducting market research. Candidates should have a degree in Marketing or related fields, with at least 1 year of experience in luxury hospitality. Strong communication skills and a creative mindset are essential.

Qualifications

• Minimum 1 year of experience in a marketing or communications role, preferably in luxury hospitality.
• Strong talent for creating engaging content and marketing campaigns.
• Excellent written and verbal communication skills.

Responsibilities

• Develop engaging content for social media and other platforms.
• Monitor and manage the Resort’s social media channels.
• Assist in planning and executing marketing campaigns.
• Conduct market research to identify trends and opportunities.
• Coordinate promotional materials and event marketing.

Skills

Interpersonal skills

Creative mindset

Social media proficiency

Attention to detail

Education

Degree or Diploma in Marketing, Communications, Hospitality Management or related field

Job description

Overview

We are seeking a detail-oriented and creative Marketing Communication Sales Coordinator to join our team in Mandai Rainforest Resort by Banyan Tree.

Reporting to the Assistant Director of MARCOMM, the incumbent will be responsible for supporting our marketing efforts and enhance our Resort’s brand presence. You will help in developing and executing strategies, managing communication channels and promoting our Resort’s unique and special points.

Responsibilities

• Develop engaging content for various platforms, including social media, newsletters, blogs, and the Resort website, ensuring alignment with our Brand voice and marketing goals.
• Monitor and manage the Resort’s social media channels, including content scheduling, community engagement, and performance analysis. The incumbent will have to ensure all marketing materials reflect the Resort’s brand standards and ensure it is consistent across all channels.
• Assist in planning and executing marketing campaigns to promote special events, packages, and services, tracking their effectiveness through metrics and reports.
• Conduct market research to identify trends, competitor activities, and potential opportunities for growth, presenting findings to the marketing team.
• Assist in the planning and promotion of Resort events, including press releases, invitations, and on-site marketing materials. You will be coordinating with external vendors, like printers, to create marketing collateral and promotional items.

Qualifications

• Degree or Diploma in Marketing, Communications, Hospitality Management or a related field.
• Minimum 1 years’ experience in a similar capacity, preferably in a luxury hotel or resort.
• Excellent interpersonal skills, coupled with a well ingrained sales & service mindset
• Possess a creative mindset with the talent for crafting engaging content and campaigns.
• Excellent written and verbal communication skills with a strong attention to detail.
• Proficiency in social media platforms and marketing tools.

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