Sales and Marketing Manager

AVA Global; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the construction industry in Singapore is seeking a Sales and Marketing professional to drive sales growth and expand its client base. The role involves developing marketing plans, conducting strategic analyses, and managing brand assets. Ideal candidates should have over 5 years of experience in sales and marketing, and a strong understanding of market dynamics. This full-time position offers a chance to significantly contribute to the company's success.

Qualifications

• 5+ years of working experience in Sales and Marketing with managerial experience.
• Strong understanding of the local construction industry market dynamics.
• Proven track record of generating new business.

Responsibilities

• Drive sales growth and expand client base.
• Develop and implement marketing plans and strategies.
• Conduct strategic research and analysis to support brand goals.
• Create and manage marketing collateral and brand assets.
• Organize events such as product launches and promotions.

Skills

Sales Target Achievement

Digital Marketing

Market Analysis

Communication Strategies

Education

Degree in Mass Communications/Marketing/Business Administration

Tools

Microsoft Office

Google Analytics

Job description

We are seeking a talented Sales and Marketing professional to join our dynamic team at AVA Global Pte Ltd. As a key member of our New Business Development division, you will play a pivotal role in driving sales growth and expanding our client base. This full-time position offers an exciting opportunity to contribute to the strategic success of our organization.

What you'll be doing

Responsible for full spectrum of marketing plan and strategies including brand positioning, communication strategies, digital and ecommerce, advertising and consumer promotion initiatives

Set the overall direction for marketing department; set KPIs, analyse ROIs, develop budget plan, monitor and control expenses and create annual marketing calendar to be reviewed monthly and quarterly

Work closely with management, business development, retail sales, and corporate sales to identify marketplace opportunities, customer needs and customer satisfaction levels

Conduct strategic research and analysis to support brand goals, increase customer conversions and generate qualified leads including: market, consumer, competitor, distribution, pricing and promotion analysis

Develop and maintain company’s corporate branding and ensure that marketing and branding directions are aligned across all business and operational levels

Partner with in-house creative team and external agencies to develop brand assets and marketing collaterals including print/tv/radio adverts, press releases, brochures, posters, edms, social media, web pages in alignment with brand guidelines

Develop and maintain strategic relationships with the media, advertising/Public Relations agencies, influencers and perform effective media buys

Responsible for organising events such as new product launches and promotions, roadshows, workshops

Responsible for copywriting of articles, marketing materials, product information, press releases etc.

Mentor, lead and support the marketing team to complete marketing projects from planning to execution. Work with other departments to ensure a coordinated approach to campaigns.

Requirements:

• Degree in Mass Communications/Marketing/Business Administration
• Strong understanding of the local construction industry and market dynamics
• Proven track record of successfully generating new business and achieving sales targets
• Minimum 5 years of working experience in Sales and Marketing with experience in a manager role
• Proficient in Microsoft Office
• Knowledge of Digital Marketing and SEO/SEM/Google Analytics is an advantage