Sales And Marketing Executive

Paris Baguette Singapore; Remote; SGD 60,000 - 80,000; Full time

Job summary

A leading parenting company in Singapore is seeking a Full-time Sales and Marketing Executive to launch a new vertical. The ideal candidate will have extensive experience in performance marketing, particularly with Meta Ads, along with creativity for content creation and strategic thinking. This role requires a track record of driving growth and executing successful campaigns. Competitive compensation and long-term growth opportunities are available. Join us to shape our brand and strategy for the Home vertical in a vibrant market.

Benefits

Competitive compensation

Long-term growth opportunities

Qualifications

• 2-3 years of relevant work experience in marketing.
• Highly experienced with a strong track record in growth.
• Proven ability in performance marketing strategies.

Responsibilities

• Lead performance marketing and optimize campaigns.
• Create and execute content strategies across various platforms.
• Develop brand identity and voice for new vertical.
• Strategize market entry and partnership ideas.
• Analyze data to drive marketing decisions.

Skills

Meta performance marketing

Content creation

Strategic planning

Data analysis

Campaign execution

Job description

Mummys Market is hiring a Full time Sales And Marketing Executive role in Geylang, Singapore. Apply now to be part of our team.

Requirements for this role:

• Flexible hours available
• 2-3 years of relevant work experience required for this role

We are launching a brand-new vertical, a major expansion alongside Singapore’s No.1 Baby & Parenting ecosystem (Mummys Market). We’re looking for an experienced, strategic, and hands‑on Marketing Manager who can build this vertical from day one, shape the brand, and drive growth across digital and on‑ground channels.

This is NOT a junior role. This is for someone who is high‑performing, resourceful, and highly experienced in performance marketing and content strategy.

What you will lead:

• Performance Marketing & Ads: Deep expertise in Meta Ads, including audience building, campaign optimization, and scaling. Strong understanding of funnels, retargeting, lead gen, and ROAS‑driven campaigns. Ability to plan, execute, and manage multiple campaigns simultaneously.
• Content Strategy & Execution: Spot strong ideas and convert them into content that resonates. Plan a solid content calendar across IG/FB/TikTok. Create engaging content (written, visual, short‑form video ideas). Oversee posting, optimisation, and engagement strategy.
• Creative & Brand Building: Develop a consistent brand identity and voice for our new Home vertical. Craft compelling messages for home brands, merchants, and homeowners. Propose creative angles, hooks, and storylines for campaigns.
• Strategic Planning: Understand market trends and buyer behaviour (new homeowners, reno stage, etc.). Build launch strategies, partnership ideas, and go‑to‑market plans. Work closely with our Director of Growth on major campaigns and events.
• Data‑Driven Decisions: Track performance, optimise campaigns, and hit KPIs. Analyse data from Meta, CRM, and content insights to drive decisions.

Who we’re looking for

• Highly experienced — not experimenting, but knows exactly what works.
• Strong in Meta performance marketing (non‑negotiable).
• Creative with an eye for content + trends.
• Strategic thinker who can design campaigns end‑to‑end.
• Resourceful, independent, and able to build from 0 ? 1 Fast and responsive.
• Has a strong track record in growth, leads, or e‑commerce performance.

Bonus

• Home & Living brands.
• Reno / ID market.
• Lead generation funnels.
• Event marketing.

Your impact

• Launching a completely new vertical in Singapore.
• Designing the marketing engine that will scale across S.E.A.
• Working directly with senior leadership on a fast‑growing business unit.
• Helping to build the next big category.

Role details

• Remote (VA position)
• Full‑time
• Competitive compensation based on experience
• Long‑term growth opportunities for top performers

How to apply

• Portfolio / Case studies
• Meta Ads experience (platform screenshots if available)
• Campaigns you’ve run + results
• Why you’re the right fit for launching a new vertical

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