Sales Account Executive

ASSA ABLOY SINGAPORE PTE LTD; Singapore; On-site; SGD 60,000 - 85,000; Full time

Job summary

A leading hardware solutions company in Singapore is seeking a Sales Manager to grow distributor and traditional hardware accounts. The ideal candidate will have 3–5 years of experience in sales, strong commercial acumen, and the ability to develop effective sales strategies. Responsibilities include managing accounts, developing sales plans, and conducting market reviews to enhance performance and customer satisfaction.

Qualifications

• Minimum 3–5 years of sales experience in hardware or related industry.
• Strong ability to forecast and plan.
• Able to manage customer relationships independently.

Responsibilities

• Manage and grow existing distributor and hardware accounts.
• Develop sales plans and build business pipelines.
• Conduct market visits and business reviews with key accounts.
• Plan and execute sales forecasts with distributors.

Skills

Sales management

Commercial acumen

Negotiation

Communication skills

Relationship management

Tools

MS Office

CRM tools

Job description

Key Responsibilities

• Manage and grow existing distributor and traditional hardware accounts to meet or exceed sales targets.
• Develop sales plans and work with partners to build short- and long-term business pipelines.
• Conduct regular market visits and business reviews with key accounts to monitor sell-through, identify opportunities, and resolve issues proactively.
• Plan and execute sales forecasts together with distributors/customers, ensuring alignment with internal supply planning and inventory management.
• Work closely with marketing to design and implement promotional campaigns, focusing on value-added activities such as bundling, seasonal launches, trade incentives, and in-store visibility — not just discounts.
• Track and analyze sales performance data, customer feedback, and competitor activity to continuously improve our positioning in the market.
• Collaborate cross-functionally with internal teams (product, marketing, customer service) to ensure customer satisfaction and efficient execution of plans.

Requirements

• Minimum 3–5 years of relevant sales experience managing distributors or traditional trade in the hardware, building materials, or related industry.
• Strong commercial acumen with the ability to forecast, plan, and negotiate effectively.
• Excellent understanding of how to build win-win programs with trade partners (not just discounting).
• Independent, self-driven, and able to manage field activities and customer relationships with minimal supervision.
• Good communication and interpersonal skills with the ability to influence and lead partners.
• Proficient in MS Office and CRM tools.

Preferred

• Familiar with local hardware retail landscape and distributor network.
• Experience running trade marketing campaigns or BTL activations.