Regional Trade Marketing Manager

Nutrition Asia Group; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading nutrition company in Singapore seeks a Regional Trade Marketing Manager to enhance brand visibility and drive sell-out across retail channels. The successful candidate will lead trade marketing initiatives, coordinate with marketing teams, and manage budgets effectively. Ideal candidates should have 4-8 years of relevant experience, strong organizational skills, and a Bachelor's degree in Marketing or Business. The position offers a salary range of SGD 5,000 – 7,000 per month plus bonuses.

Benefits

Performance Bonus

Qualifications

• 4–8 years of relevant experience in Trade Marketing, Shopper Marketing, or Retail Activation.
• Strong understanding of modern trade and convenience retail in Singapore and regional markets.
• Experience managing creative and production agencies.

Responsibilities

• Develop and implement annual trade marketing calendars.
• Lead the concept development of trade marketing materials.
• Propose shopper activation ideas and coordinate execution.
• Manage trade marketing budgets efficiently.
• Participate in commercial and marketing review meetings.

Skills

Organizational skills

Communication skills

Project management

Creative thinking

Data interpretation

Education

Bachelor’s degree in Marketing, Business, or related discipline

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Department: Marketing & Commercial

Reporting To: Head of Marketing / General Manager, Sales & Marketing

Location: Singapore (Regional coverage: Singapore, Malaysia, Hong Kong)

Role Summary

The Regional Trade Marketing Manager plays a key role in driving sell-out and brand visibility across modern trade and retail channels. The role bridges brand strategy and commercial execution, ensuring Nutrition Asia Group’s sports nutrition and wellness brands come to life in stores through impactful visibility campaigns and shopper activations.

This position focuses on modern trade and convenience formats — including Cold Storage, NTUC FairPrice, Guardian, 7-Eleven, and Decathlon — and works closely with the marketing and account management teams to deliver high-quality in-store marketing programs that support commercial goals.

Key Responsibilities

1. Channel & Campaign Planning

• Develop and implement annual trade marketing calendars by channel and market (SG, MY, HK).
• Translate brand objectives into channel-specific activation plans suitable for each retailer format (e.g., gondola ends, impulse checkout, open chiller zones, fitness corners).
• Provide category insights and activation proposals for buyer and account discussions.
• Ensure all trade programs align with brand positioning, retail requirements, and shopper behavior insights.

2. In-Store Visibility & Execution

• Lead the concept development, production, and deployment of all trade marketing materials: header boards, shelf talkers, standees, wobblers, wraps, and digital screens.
• Coordinate with the merchandising team for rollout and execution consistency in-store.
• Work with design agencies and vendors to ensure quality, cost efficiency, and timely delivery of materials.
• Monitor visibility performance through photo reports and campaign evaluations.

3. Shopper Activation Concepts

• Propose engaging shopper activation ideas such as sampling, bundle packs, and limited-time themes.
• Define the concepts and mechanics — while pricing, margins, and retailer submissions will be handled by Account Managers.
• Support coordination and logistics for campaign execution, ensuring alignment with product availability and retailer timelines.
• Evaluate activations through post-campaign reviews and sell-out data where available.

4. Collaboration & Alignment

• Partner closely with Account Managers to synchronize trade calendars, activations, and POSM priorities by retailer.
• Work with the Marketing Team to ensure in-store visibility and campaigns are integrated with broader media and KOL strategies.
• Liaise with Supply Chain and Operations to ensure product and POSM readiness before activation launches.
• Participate in monthly commercial and marketing review meetings to share insights and campaign performance.

5. Budget & Reporting

• Manage trade marketing budgets by brand and channel, ensuring efficient allocation and ROI tracking.
• Maintain a trade marketing tracker and performance dashboard for management visibility.
• Provide post-activation reports and insights to guide future initiatives.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related discipline.
• 4–8 years of relevant experience in Trade Marketing, Shopper Marketing, or Retail Activation, preferably in FMCG, sports nutrition, or health & wellness sectors.
• Strong understanding of modern trade and convenience retail in Singapore and regional markets (MY/HK).
• Excellent organizational, communication, and project management skills.
• Proficiency in Microsoft Excel, PowerPoint, and experience managing creative and production agencies.
• Creative, detail-oriented, and capable of managing multiple campaigns concurrently.

Core Competencies

• Strategic Channel Thinking
• Campaign & Project Management
• Creative Concepting & Shopper Insight
• Cross-Functional Collaboration
• Data Interpretation & ROI Evaluation
• Execution Discipline & Accountability

Compensation Range

• Base Salary: SGD 5,000 – 7,000 per month
• Performance Bonus: 0.5 to 2 months annually
• Regional Coverage: Singapore, Malaysia, Hong Kong