Regional SEO Specialist, Regional Brand & Growth Marketing (Entry-Level)

Shopee; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading e-commerce platform in Singapore is seeking a dynamic SEO Specialist to enhance organic growth across LATAM and SEA markets. The role involves collaborating with cross-functional teams, utilizing analytical skills to drive strategy, and leveraging AI tools for SEO improvements. Candidates should have a Bachelor's degree with a passion for AI and a willingness to learn core SEO concepts. This position offers an opportunity to contribute to the success of millions of users.

Qualifications

• Strong analytical and critical thinking skills essential.
• Passion for AI and emerging technologies is required.
• Experience in SEO preferred but not mandatory.

Responsibilities

• Track and report on SEO performance metrics.
• Lead keyword research and content optimization efforts.
• Conduct technical SEO audits for logistics website.

Skills

Analytical thinking

Adaptability

AI/LLM tools proficiency

Collaboration

SEO knowledge

Education

Bachelor’s degree

Tools

Google Analytics (GA4)

SEMRush

Google Search Console

Ahrefs

Job description

About the Team:

The Shopee SEO team is a dynamic, cross-functional group of specialists dedicated to driving organic growth on one of the largest e-commerce platforms. We play a strategic role by working at the intersection of content, product, and technology to ensure that Shopee remains highly visible and competitive in search engines.

Joining the Shopee SEO team means becoming part of an ambitious, collaborative, and impact-driven environment where your ideas are valued, your growth is supported, and your work directly contributes to the success of millions of users.

The SEO landscape is changing rapidly due to AI-driven search experiences such as AI Overviews and multimodal ranking systems. In this environment, we value candidates who combine foundational digital skills with curiosity, adaptability, and a strong interest in leveraging AI to shape the future of organic visibility. Whether you are an emerging SEO talent or someone passionate about AI-powered growth, we welcome you to help us build the next generation of search strategy across LATAM and SEA.

Job Description:

• Track, analyse, report, and present SEO performance across LATAM and SEA markets
• Lead hands-on efforts in keyword research, expansion, and content optimisation
• Strategise organic traffic improvement plan for markets assigned
• Conduct technical SEO audits, site analysis, recommend and document on-page improvements for logistics website (ad-hoc). This will be liaised and discussed with the PM/dev.
• Develop clear improvement roadmaps and collaborate with local SEO team for implementation.
• Analyse competitor ranking keywords to identify new opportunities and strategies.
• Develop SOPs and performance dashboards to standardise tracking and reporting (post-website launch).
• Utilise Google and Bing Webmaster Tools, Google Analytics (GA4), Google Search Console, Looker Studio, GTM, ScreamingFrog, Ahrefs, SEMRush, Google Keyword Planner, and/or Google Trends
• Drive measurable improvements in key performance indicators (organic search traffic, competitor traffic gap, AI Overview citations)
• Ability to translate complex data into clear, actionable insights and strategic next steps to reach our KPI

Requirements:

• Bachelor’s degree and above
• Passion for AI and emerging technologies, with a track record or strong interest in applying AI/LLM tools to solve problems or optimise workflows.
• Prior SEO experience is preferred, but newcomers with strong curiosity and a willingness to learn are welcome.
• Fast learner with a curious, experimental, and adaptive mindset; comfortable navigating ambiguity and fast-changing search environments.
• Strong analytical and critical thinking skills, able to break down problems and generate actionable insights.
• Comfortable adopting and learning digital tools (SEO/analytics platforms, automation tools, AI research tools).
• Willingness to learn core SEO concepts such as keyword research, content optimisation, technical audits, and site performance monitoring.
• Strong communication skills and ability to work with cross-functional teams (content, product, regional markets).
• Experience or interest in LATAM and SEA markets; Good written and verbal communication skills in Spanish to facilitate cross-border discussions and collaborations