Regional Product Marketing Manager | Up to $8k Basic

Good Job Creations; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading marketing solutions company in Singapore seeks an experienced Product Marketing Manager with a strong B2B background. You will drive regional marketing initiatives, collaborate with sales teams, and ensure alignment with HQ strategies. The ideal candidate will have 8+ years in product marketing, strong analytical skills, and experience managing cross-country stakeholders in Southeast Asia. This role focuses on enhancing product sales through tailored marketing strategies.

Qualifications

• 8 years of relevant experience in product marketing within the office solutions industry.
• Experience managing multi-country stakeholders.
• Strong analytical capabilities for product testing and feedback integration.

Responsibilities

• Drive regional execution of B2B marketing initiatives.
• Support reseller training and solution integration.
• Conduct product testing to enhance customer-facing content.
• Collaborate with sales teams to localize marketing materials.
• Coordinate marketing initiatives and CRM campaigns.

Skills

Product marketing experience

Analytical skills

B2B marketing understanding

Experience with CRM-based marketing

Stakeholder management

Job description

Responsibilities

• Drive regional execution of B2B marketing initiatives and adapt content for local markets
• Partner with sales offices and regional teams to implement industry-specific go-to-market plans
• Support reseller training, partner enablement, and solution integration
• Conduct product testing to identify strengths, gaps, and unique selling points, and translate insights into customer-facing content for retail and eCommerce
• Collaborate with sales offices to localize promotions and sales materials
• Apply eCommerce experience to enhance product sales and online presence
• Contribute to sales performance and inventory planning by aligning product positioning, forecasting demand, and ensuring supply readiness to meet marketing and business goals
• Coordinate test marketing initiatives, loyalty programs, CRM-driven campaigns, and post-purchase strategies
• Gather and consolidate regional insights on customer engagement and loyalty effectiveness
• Ensure alignment with HQ strategies (Connect and Halo) to deliver consistent customer experiences
• Serve as the main contact point for product marketing between HQ and 10 Asia-Pacific sales offices
• Build strong relationships with local sales and marketing teams to address market needs with tailored solutions
• Compile, analyze, and report regional insights and performance data
• Handle other ad-hoc tasks as assigned

Requirements

• [Must] 8 years of relevant experience in product marketing or segment marketing in the copier, printer, or office solutions industry
• Regional exposure managing multi-country stakeholders in Southeast Asia or East Asia is a strong advantage.
• Solid understanding of B2B marketing models
• Experience with loyalty/CRM-based marketing
• Strong analytical skills: comfortable with product testing, positioning, and feedback integration

Advantages

• Familiarity with print solution software

We are regret that only shortlisted candidate will be notified.

However, rest assured that all applications will be updated to our resume bank for future opportunities.

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EA Personnel Name : Esther Quak Soo Chin
EA Personnel Registration Number: R21101335
EA Licence No :07C5771

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