Regional Product Marketing Manager (Printer / Office Solutions/ East)

TRUST RECRUIT PTE. LTD.; Singapore; Hybrid; SGD 80,000 - 100,000; Full time

Job summary

A prominent recruitment agency in Singapore is seeking a seasoned professional for B2B & B2C Product Marketing. The role involves executing marketing initiatives, collaborating with sales offices, and managing product testing. Candidates should have at least 10 years of experience in product marketing within the copier or office solutions sectors. Applications can be sent to the recruitment agency.

Qualifications

• Min. 10 years of relevant experience in product marketing or segment marketing.
• Experience in the copier, printer, or office solutions industry.
• Regional exposure managing multi-country stakeholders in Southeast Asia or East Asia is a strong advantage.

Responsibilities

• Lead regional execution of B2B marketing initiatives.
• Coordinate test marketing initiatives for customer retention.
• Compile, analyse, and report back regional insights.

Skills

B2B marketing models

Loyalty/CRM-based marketing

Strong analytical skills

Collaborating with channel partners

Strong communication

Education

Degree in Marketing, Business, Communications, IT or a related field

Job description

Overview

Salary: Up to $7k + Quarterly Incentive + AWS + VB

Working hrs: Mon - Fri, 8.30am - 5.30pm (with hybrid work arrangement)

Location: Paya Lebar

B2B & B2C Product Marketing

• Lead regional execution of B2B marketing initiatives and develop and localise contents
• Collaborate with sales offices and regional partners to implement industry-specific GTM plans
• Support reseller training and partner enablement with solution integration
• Experience in conducting product testing to identify strengths, gaps, and unique selling propositions
• Translate findings into customer-facing content for use in retail and eCommerce channels
• Work with sales offices to adapt promotions and sales content for local markets
• Possess experience in eCommerce selling
• Apply strategic thinking to product sales performance and inventory planning, working with internal teams to align product positioning, forecast demand trends, and ensure supply availability supports marketing campaigns and business targets

Loyalty Marketing

• Coordinate test marketing initiatives tied to customer retention, CRM-based loyalty campaigns, and post-purchase strategies
• Gather and consolidate regional insights on loyalty effectiveness (what works, what doesn2t)
• Align with HQ Connect and Halo strategies to deliver cohesive customer engagement experiences

Sales Office Collaboration

• Act as a central point of contact for product marketing between HQ and 10 APAC sales offices
• Build strong working relationships with local sales and marketing teams to understand market needs and respond with appropriate solutions
• Compile, analyse, and report back regional insights and data require.

Requirements

• Degree in Marketing, Business, Communications, IT or a related field.
• Experience in the copier, printer, or office solutions industry
• Min. 10 years of relevant experience in product marketing or segment marketing
• Regional exposure managing multi-country stakeholders in Southeast Asia or East Asia is a strong advantage.
• A solid understanding of B2B marketing models
• Experience with loyalty/CRM-based marketing
• Strong analytical skills: comfortable with product testing, positioning, and feedback integration.
• Experience collaborating with channel partners, distributors, or system integrators in Asia will be an advantage
• Familiarity with print solution software will be an advantage.

HOW TO APPLY

Interested applicants, kindly click on “APPLY NOW” or send your resume in MS WORD format to hestia.wong(at)trustrecruit.com.sg

We regret only shortlisted candidates will be notified.

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Please read our privacy statement on our corporate website www.trustrecruit.com.sg.

Trust Recruit Pte Ltd

EA License No: 19C9950

EA Personnel: Wong Ying Huan (Hestia)

EA Personnel Reg No: R24122431