Regional Product Marketing Manager (Office Equipment / Printer / MNC / Asia)

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking a hands-on marketing leader to drive product marketing strategies across Asia for both B2B and B2C markets. The successful candidate will lead regional execution of marketing campaigns, manage loyalty programs, and serve as a key link between headquarters and Asia-Pacific sales offices. Applicants should have at least 10 years of experience in product marketing, strong B2B understanding, and be able to manage multiple projects.

Qualifications

• At least 10 years of experience in product or segment marketing.
• Strong understanding of B2B marketing models.
• Proven experience managing multi-country stakeholders.

Responsibilities

• Lead regional execution of B2B marketing campaigns.
• Manage test marketing and CRM-based loyalty programs.
• Serve as the main link between HQ and Asia-Pacific sales offices.

Skills

B2B marketing

CRM/loyalty marketing

Stakeholder management

Project management

Education

Degree in Marketing, Business, Communications, IT, or related field

Job description

Job Purpose

Hands-on marketing leader to drive product marketing strategies across Asia for both B2B and B2C markets. Work closely with HQ and sales offices across the region to strengthen product positioning, build strong go-to-market plans, and ensure alignment between marketing, sales, and customer needs.

Key Responsibilities

1. B2B & B2C Product Marketing

• Lead regional execution of B2B marketing campaigns and localize marketing content for different markets.
• Partner with sales offices and regional teams to roll out industry-specific go-to-market (GTM) plans.
• Support reseller training and partner enablement for solution integration.
• Conduct product testing to identify strengths, gaps, and unique selling points.
• Turn insights into customer-focused marketing materials for retail and eCommerce channels.
• Adapt sales and promotional materials to suit local market needs.
• Support eCommerce growth and sales planning through strategic product positioning, demand forecasting, and inventory alignment.

2. Loyalty Marketing

• Manage test marketing and CRM-based loyalty programs to improve customer retention.
• Gather and share insights across the region on campaign effectiveness.
• Align loyalty initiatives with HQ strategies for consistent customer engagement.

3. Regional Collaboration

• Serve as the main link between HQ and 10 Asia-Pacific sales offices for product marketing matters.
• Build strong relationships with local teams to understand market needs and provide marketing support.
• Compile and analyze regional data and feedback for reporting and planning.

Requirements

• Degree in Marketing, Business, Communications, IT, or related field.
• At least 10 years of experience in product or segment marketing, preferably in copier, printer, or office solutions.
• Strong understanding of B2B marketing models and experience in CRM/loyalty marketing.
• Proven experience managing multi-country stakeholders in Southeast or East Asia.
• Able to work independently and manage multiple projects across markets.
• Experience working with distributors, channel partners, or system integrators in Asia.
• Familiarity with print solution software is advantage.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format to [e-mail] or please click on Apply Now and provide the below details in your resume.

We regret only shortlisted candidates will be notified.

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