Regional Product Manager (Consumer Printing Solutions)

WECRUIT PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A technology company in Singapore is seeking a Product Marketing Manager to drive the Consumer Printer product portfolio. The role involves strategic planning and execution of product launches, partnering with sales teams to achieve revenue goals, and monitoring market performance. Ideal candidates will have experience in market research and competitive analysis, with a focus on aligning product strategies with business objectives.

Responsibilities

• Own and drive the Consumer Printer product portfolio under Product Marketing.
• Partner with regional sales teams to deliver revenue growth and strategic objectives.
• Monitor competitor activity and shape competitive strategies.

Job description

Job Summary

Own and drive the Consumer Printer product portfolio under Product Marketing, ensuring alignment with overall business strategy and revenue targets. Responsible for market intelligence, strategic planning, and successful execution of product launches while supporting regional sales organizations to maximize market performance.

Key Accountabilities

• Partner with regional sales teams to deliver revenue growth and strategic objectives
• Track sell-in, sell-out, and inventory performance to ensure optimal stock health
• Monitor competitor activity, pricing, and market share to shape competitive strategies
• Lead market research initiatives and convert consumer and technology insights into business opportunities
• Define product positioning and segmentation based on consumer behavior and market needs
• Act as the key driver for new product launches, including pricing, training, and market communication strategies
• Ensure marketing investments deliver measurable ROI
• Oversee full product lifecycle management from concept to phase-out
• Continuously refine pricing strategies based on market dynamics and cost considerations
• Develop tailored go-to-market strategies to support regional business growth

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