Regional Partnership Marketing Manager

Return Helper PTE.LTD; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency in Singapore seeks a Partnership Manager to drive lead generation through strategic partnerships. The role involves managing marketing campaigns, organizing events, and measuring performance. Ideal candidates should have 3+ years in partnership management or B2B marketing, fluency in English and Mandarin, and strong organizational skills.

Qualifications

• Minimum of 3+ years of experience in Partnership Management or B2B Marketing.
• Experience in driving lead generation through referral programs.
• Strong organizational and project management skills.

Responsibilities

• Identify and manage strategic partnerships for lead generation.
• Develop and execute marketing campaigns across digital channels.
• Organize external events for client acquisition and engagement.

Skills

Partnership Management

B2B Marketing

Lead Generation

Digital Marketing

Time Management

English Fluency

Mandarin Chinese Fluency

Tools

CRM (Salesforce)

Graphic Design Tools (Canva/Figma)

Job description

Key Responsibilities

Partnership & Lead Generation Focus (Primary)

• Identify, onboard, and manage strategic partners (e.g., e-commerce platforms, e-commerce enablers, payment gateways, technology vendors) to establish high-impact referral programs and co-marketing initiatives.
• Design and execute campaigns focused on partnership lead generation, driving high-quality, measurable referrals into the sales pipeline.
• Negotiate partnership agreements, coordinate joint product launches, speaker proposals, media releases, and promotional announcements.
• Proactively monitor partnership effectiveness, relationship health, and conversion rates, providing strategic recommendations for growth.

Marketing & Brand Development

• Develop and execute end-to-end regional marketing campaigns and promotions across digital channels (e.g., Google Ads, LinkedIn, Instagram), ensuring alignment with partner initiatives.
• Take ownership of the regional brand narrative, developing compelling content and materials that reinforce Returns Management as a strategic asset for e-commerce businesses.
• Conduct continuous market research on industry trends, competitor activity, and partner landscape to inform regional marketing strategy and direction.

Event Management & Execution

• Organize and manage external events, roadshows, and webinars (both proprietary and partner-led) aimed at client acquisition and partner engagement.
• Oversee all event logistics, vendor coordination, and post-event follow-up to maximize ROI and lead capture.

Performance and Reporting

• Measure, analyze, and report on the performance of all partnership, marketing, and event initiatives, specifically focusing on referral volume, lead quality, and pipeline impact.
• Manage budgets and resources effectively across all regional marketing and partnership activities.

Required Skills and Qualifications

• Minimum of 3+ years of progressive experience in Partnership Management, Alliance Management, and/or B2B Marketing.
• Demonstrable experience in driving lead generation or revenue directly through referral programs and strategic partnerships.
• Proficiency in digital marketing principles: SEO, Social Media Marketing, Email Marketing, and Exceptional organizational, time management, and project prioritization skills, with high attention to detail on all deliverables.
• Fluency in written and spoken English and Mandarin Chinese (necessary for regional market coverage).
• Ability to work effectively independently in a fast-paced, dynamic environment.

Preferred Skills and Qualifications:

• Prior experience in the e-commerce or logistics industry.
• Existing network or knowledge of key players/ecosystems within the target regions.
• Foundational graphic content creation (e.g., Canva/Figma proficiency).
• Proficiency with CRM (e.g., Salesforce)
• Proficiency in other Southeast Asian languages.