Regional Marketing Specialist, Market/Consumer Insight, APAC

Sensient Technologies Asia Pacific Pte Ltd; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading food industry company in Singapore is seeking a consumer insight marketer to identify emerging food trends in APAC. The role involves analyzing market dynamics, generating insights, and collaborating with various teams. The ideal candidate should have a Bachelor's degree in Marketing or Business, along with 1-2 years of relevant experience and strong research skills. This position offers excellent salary, benefits, and development opportunities.

Benefits

Excellent salary

Development opportunities

Effective training experience

Qualifications

• 1-2 years of experience in marketing or market trends analysis.
• Ability to articulate insights comprehensively.
• Strong willingness to learn and collaborate.

Responsibilities

• Map and analyze food and beverage market trends in Asia Pacific.
• Generate insights to strengthen food and beverage trends.
• Collaborate with digital marketing for content creation.

Skills

Communication skills

Research and analysis

Writing flair

Education

Bachelor's degree in Marketing or Business

Tools

Market intelligence platforms (e.g. Mintel)

Job description

At Sensient Technologies, we are experts in the science, art and innovation of colour and flavour. We are market-savvy and visionary. We are problem solvers. And we will be better with you.

Our team is looking for a consumer insight marketer who can help in identifying the various emerging food trends across APAC. By staying well-informed and vigilant on both market and consumer dynamics, your role will support our region’s business anticipate changes and proactively adapt to the ever-evolving nature of the industry. With good communication skills, you will articulate your insights and analysis to various teams including marketing, commercial, or technical in a comprehensible manner. If you are passionate about “everything food industry”, a good team player and has a strong willing-to-learn attitude, we’d love to talk to you.

Responsibilities:

• Map and support in analyzing and identifying key food and beverage market movements and trend in Asia Pacific
• Generate specific insights (e.g. market, consumer) to strengthen identified food and beverage trends
• Interpret data and insights into understandable information
• Collaborate with digital marketing in converting generated content into writeup suitable for digital or print assets (e.g. brochures) and campaign-ready channels (e.g. emails)
• Support selected SEA teams on their go-to-market strategy
• Assist local marketing managers in generating specific data or insights (if needed)

Qualifications:

• Bachelor’s degree or equivalent education in Marketing or Business.
• 1-2 years of relevant experience in marketing, market trends analysis content creation in a regional/global setting.
• Flair for writing
• Knowledge in navigating market intelligence platforms (e.g. Mintel)
• Strong skills in research and analysis
• Minimal travel required but may participate in events (If needed)

Benefits:

• Opportunity to collaborate with your colleagues, onsite 5 days per week
• An excellent salary, benefit offering and development opportunities
• A thorough and effective training experience during onboarding and beyond

About Sensient: Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and extracts. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, specialty colors, and other specialty and fine chemicals. The Company's customers include major international manufacturers representing most of the world's best-known brands.